Search Results for : Wifi

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – […]

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds great for brands, doesn’t it? Brands can even track consumers as they switch connection points from WiFi to 3G, or from a personal hotspot to a dongle. So why isn’t cross-device […]

The Smart Dubai Executive Committee and du, the Smart City Official WiFi Provider in Dubai, officially announce the roll out of WiFi UAE services in various public areas. The service aims to empower residents by enabling reliable and secure connectivity to access the Internet. The target is to enable WiFi connectivity through more than 300 […]

Clique Media has partnered with EZELink Telecom, known in the region as EmiratesWifi, to become the official representative of its advertising solution EZEAds in the UAE. With EZEAds, Clique Media will now offer premium mobile advertising delivered via hotspot in the UAE, making it the first company to offer mobile ad solutions via hotspot in […]

  Skoda recently conducted  a marketing campaign in Moscow, Russia effectively combining guerrilla marketing and social media. Proximity Russia and Skoda worked together to convert the Skoda Fabia into a hostel room with a double bed, pillows, wifi, and towels. The ‘hostel’ was placed at Izmaiolovo Park in Moscow. The campaign came at a time when […]

  This Holy month, the Middle East’s top Ramadan TV series are garnering major buzz across social media platforms. As a result, marketers should be listening carefully to these revealing conversations. They should be analysing how strongly certain storylines or characters resonate amongst audiences in the sphere of social media. More importantly, they should be […]