Search Results for : Vod

“Hoping to learn how to strike the perfect balance between brand content and influencer content, we launched the first quadripartite regional test. The marriage of native influencer and brand content was the perfect mix to increase brand awareness and drive purchase intention. The positive findings of this test have clearly redefined our content & media strategy moving forward.” – Myriam Bunni, Senior Brand Manager Ultra Doux at L’Oreal Group

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Ramadan is the month of coming together to celebrate. But the current pandemic has forced people to stay apart from one another. Many have resorted to connecting virtually, despite the occasion, to stay connected. Vodafone Egypt and Wunderman Thompson Cairo decided to provide a solution to this predicament by lanching “Stay Home, Stay Connected/Entertained,” a short […]

Following on the update that was shared at the beginning of Ramadan- the latest research figures which spans the first 10 days of the holy month, show that MBC Group’s #Stayathome operation is still continuing to chart a remarkable, ongoing growth trajectory.

As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #Stayathome situation has resulted in the region’s leading broadcasters achieving record performance figures.

Based on the recent data since the beginning of the holy month, Arabian Media Services International (AMS) witnesses the unprecedented increase in VOD viewership due to the Covid-19 #Stayathome situation. It has also resulted in a record-breaking Ramadan 2020 performance for MBC Group’s OTT platform Shahid.

Ramadan has always been the month that delivers the greatest impact for brands and TV advertisers across the Arab world. With the holy month just around the corner, MBC Group’s Covid-19 induced #Stayathome initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group.

Launched at the onset of the Covid-19 situation, MBC Group’s #STAYATHOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the number of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.

At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.