Search Results for : Video Platform

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

By Tomasz Wnuk Digital advertising represented the largest portion of ad spend for Middle East marketers in 2018 at 52 percent— and that number will only grow, according to the 2019 Middle East Report on Travel Advertising published by SOJERN. Whereas, two in three (61 percent) travel marketers plan to spend more on digital in […]

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years with an emphasis on Video content. Setting a goal for video safety is a challenge for marketers who want to strike a balance between editorially controlled and user-generated content, especially with […]

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

Triangle MENA (Triangle), a creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom. SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform that delivers a wide array […]

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual or interest data. Hence, it is now highly possible to target a GITEX participant, at a certain location, at the time the event is taking place with the desired ad of […]

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers – are turning their attention to video offerings. Now, advertisers in the MENA region can run in-stream video ads on the platform. Twitter’s suite of video ad products consists of: Promoted video […]

DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group with offices in Dubai, Beirut and Cairo. The tie-up with DMS will focus on harnessing the full potential of STEP Group’s modern digital news and entertainment platforms to benefit the communication needs of regional advertisers. DMS will have the […]

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines, a particularly important concern today. The FMCG group will receive privileged access to the Choueiri […]

Publicis Communications MEA has joined forces with Google to enhance its digital-first approach across the roster of creative agencies, Leo Burnett, Publicis, Saatchi & Saatchi and Arc. The partnership aims to help Publicis Communications MEA creative agencies “adopt, develop, and apply a digital-first approach and power integrated thinking, resulting in effective, engaging, industry-defining, award-winning campaigns that dwell […]

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit. That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because […]

Unilever and Digital Republic linked by Isobar have partnered with Nafham, a free online educational video platform that provides students with five to twenty minute crowd-sourced educational videos. The Nafham platform currently has more than 23,000 videos covering Egyptian, Saudi Arabian, Kuwaiti, Algerian and Syrian curriculums, organized by grade, term, subject and academic schedule. The […]

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of […]

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the world and interviews with 10 leading brand marketers and serves as a guide to help marketers be aware of the near-term trends, which will help them stay ahead in the market. The […]