Search Results for : United Airlines

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR industry, it might inspire fear. Machine learning and AI automatically make us think that the logical reasoning and analysis function of our work can be taken away in an instant, and […]

By Tom Warden, senior strategist, Siegel+Gale As people, while we often strive for it, we can never be perfect all the time. So brands that rely on people and technology in delivering an experience are, from time to time, going to get it wrong. Often it affects just a few but then sometimes things go […]

By Alex Malouf, board member of MEPRA and IABC For a company whose tag line is “Fly the Friendly Skies”, there could have been nothing worse than for passengers onboard flight 3411 to have witnessed the dragging of an elderly gentleman, a doctor who had to get home to attend to his patients the following […]

In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.