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Search Results for : Uae Pr

Industry
September 15, 2019 Bringing Chris Hemsworth To The Desert

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris Hemsworth was due to his position as a Hollywood A-lister and was making news in the world with the release of Avengers – Endgame and Men in Black movie. The ad […]

Industry
October 03, 2018 5 questions with Magnet’s Ishani Pawar

Ishani Pawar is the managing director of Magnet, a production company that facilitates and produces visual content for corporate clients and advertising agencies. Her work includes “Magnificent Mornings” for Philadelphia: Breakfast Pizza and “TummyFish”. 1. What are the challenges facing production houses? Finding a wide selection of acting talent. Time constraints: It is important for clients […]

People
September 26, 2018 7 Questions to Joy Films’ Ali Azarmi

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive creative director at BBDO until he left in 2004 to work as an advertising consultant. In 2008, he established the Middle East branches of Joy Films UK ([email protected]) with his partner […]

Industry
May 17, 2017 IAA UAE Chapter establishes IAA UAE Production Forum

Hani Ghorayeb, President of IAA UAE chapter has announced a new IAA UAE forum to represent specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. As the demand for content production across multiple platforms grows there is a clear need to have a team […]

Industry
July 10, 2016 Facebook ‘most popular’ social network in UAE, survey finds

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over 5,000 UAE residents, it was revealed that the time spent on social media varied among different age groups. Younger users, aged 18-35, spend between two to six hours of their day […]

Industry
November 29, 2015 du launches #UAEisHome social media competition

In an effort to capture the nation’s pride for UAE’s 44th National Day, du launches a social media competition inviting users to upload a drawing, poem or video about why #UAEisHome onto du’s social media platforms (www.facebook.com/du, www.instagram.com/du and www.twitter.com/dutweets). In addition to the social media initiative, du released a #UAEisHome video addressing the diversity […]

Industry
August 16, 2015 Emirates announces new sponsorship

Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of the sports league. The aim of the sponsorship is to provide brand visibility at the Arabian Gulf Super Cup, which began August 15.  Advertising opportunities will be had by Emirates at […]

Industry
May 05, 2015 IAA’s UAE President, Hani Ghorayeb, on local talent’s present and future

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as what initiatives he believes should be taken, going forward, to promote the industry. What are the strengths and weaknesses of the local talent pool? Over the years, I have seen the […]

Industry
January 26, 2015 LinkedIn reveals the most overused buzzwords in its profiles

Professionals from across the world headed online to put their career resolutions into practice on January 21, according to LinkedIn’s research. The research, based on the behavior of LinkedIn’s more than 300 million global members – including more than 1 million in UAE – reveals that January 21 is the busiest day for New Year […]

Industry
August 01, 2016 Not just PR

In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade and a half ago, to an extensive array of agencies of all shapes, sizes and specialties offering a variety of services. Fifteen years ago the media landscape in the region didn’t […]

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