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Search Results for : Twitter

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People
March 02, 2021
Science + Emotion = Engagement
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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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Industry
February 22, 2021
The State of Influencer Marketing In 2021
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Culture
February 18, 2021
Where Did the Phrase TGIF Come From?
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People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
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Industry
February 11, 2021
Here's Everything We Know About Birdwatch
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Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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Industry
February 07, 2021
Netizency's Social Recap: January 2021 Updates
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Culture
February 01, 2021
The Modern Day David Vs Goliath Tale
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Industry
January 28, 2021
All Ears On Clubhouse
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Industry
January 27, 2021
The Secrets To Great Customer Care On Twitter In a 24/7 World
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Industry
January 19, 2021
Everything You Need to Know About Signal
Culture
January 13, 2021 Our Favorite Backgrounds to Use on Zoom Calls
Communicate picks the best zoom backgrounds to use in your next video call.
Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
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People
January 10, 2021
Communiquestion: Ready to Change by Design?
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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
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People
December 29, 2020
2021: What's Next After the Year of Streaming
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
Industry
October 01, 2020 How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

Industry
May 20, 2020 Virtual Events – Strategies to Promote Your Event

The fourth edition of Communiciate’s Virtual Events Series explores the strategies to consider while marketing a virtual event. With the increase in virtual conferences and webinars, it’s important to consider an effective strategy to stand out from the clutter and help drive awareness and registrations to the event. Read our best practices to set up a […]

People
May 03, 2020 Now Is the Time for Travel Brands to Test TikTok

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]

Content
Choueiri Group Deep Dives
February 04, 2020 How TikTok is Pushing to Attract Celebrities You Love

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

Industry
October 09, 2019 Twitter Apologies For “Inadvertently” Used Emails For Ads

Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they are unable to say how many people have been affected. The company added in the statement that a third-party marketers might have reached Twitter users based on contact details. They added […]

Industry
September 02, 2019 Meet Twitter Head Of Video Solutions

Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa region. The move is another step, the company said, to provide video content solutions to advertisers.   In recent news, Twitter has  allowed advertisers to pay only for completed views. “The client gets charged for only […]

Industry
July 11, 2019 Twitter Fights Hateful Content On Platform

By Afreen Khan After the analysis of more than 8000 responses, Twitter has expanded their rules against hateful conduct to include language that dehumanizes others on the basis of religion. The announcement came in a statement to the press. Twitter conducted two months research backed up by feedback from its Arabic, English, Spanish and Japanese […]

Industry
July 01, 2019 #KnitForRefugees: UNHCR and Twitter Launch Global Campaign

By Sharvari Alape Twitter, UNHCR, and the London-based Kniterate has launched a global Twitter campaign, #KnitForRefugees.  Mainly powered through social media, the campaign depends on retweets to spread awareness and raise funds. Once a tweet is retweeted, users get an automated response asking for donations. The campaign’s  initial launch has been in Dubai, after which it will […]

Industry
May 05, 2019 Twitter Launches #StartWithThem and #TwitterFronts Ahead Of Ramadan

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh. Following its global #WhatsHappening motto that has been at the center of Twitter’s marketing campaigns over the past few years, #StartWithThem highlights the unique ways that Twitter has been leveraged in […]

Industry
April 15, 2019 How Receptive are Audiences on Twitter?

The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage in the Middle East, according to findings by a Twitter research team. Twitter commissioned NeuroInsight, one of the world’s leading neuroscience-based market research companies, to conduct a neuroscience study that looks […]

Industry
April 11, 2019 Three Insights to Watch Out for During #RamadanOnTwitter

With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which experiences a significant increase in user consumption during this period and therefore a peak in the advertising industry. Twitter conducted an online survey with users who celebrate Ramadan in the UAE, […]

Industry
February 17, 2019 Why STC shut down all 220 stores in KSA for 1 day

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed all 220 branches across 118 governorates in the Kingdom’s 2.1 million square kilometers of territory on December 19 without any warning or prior notice.   Instead, STC went to its clients by redirecting […]

Industry
October 16, 2018 VIDEO: Why Saudi Twitter users are big on shopping in November

Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November White Friday (or Black Friday depending which part of the world you are from) is a big opportunity: 21% of the 5.9 million tweets about shopping in MENA were about Black/White […]

Industry
September 06, 2018 6 things you need to know about the new Twitter and Facebook hearing

(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack Dorsey received praise from lawmakers for just showing up to hearings in the Senate on Wednesday, while Google’s refusal to send someone sufficiently senior to please the Senate Intelligence Committee was represented […]

Industry
August 31, 2018 These kind of companies are exempt from rules of political ads

Twitter, Facebook and Google have all been developing new ways of handling political ads since the 2016 election, when all the platforms were abused by bad actors spreading disinformation, including through paid posts. The platforms are all changing the rules on who gets to place political ads and what information the public gets to see about them. […]

Industry
August 04, 2018 7 tweets about the Burberry logo change that made us LOL

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a few tweets that made us LOL. 1. This company that was both truthful and funny I love the way Peter Saville purged the Burberry mark of everything superfluous, like personality, style, […]

Industry
July 13, 2018 Are you losing Twitter followers? Here’s why that’s a good thing

If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging more accounts from the service and they could see a dip in followers. The media-messaging service is focusing on locked accounts in its latest effort to clean up spam, bots and […]

Industry
July 08, 2018 “The best way to market to women is NOT to market to women”

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With women now driving in Saudi – and 3 million* being expected to do so by 2020 – brands have found themselves a shiny new opportunity. While the short-term and direct impact […]

Industry
February 16, 2018 How Twitter and Emaar teamed up to promote Dubai

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live streaming the event to users around the world. The live stream was also accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation. The stream was available globally […]

Industry
December 04, 2017 Twitter introduces in-stream video ads in MENA

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers – are turning their attention to video offerings. Now, advertisers in the MENA region can run in-stream video ads on the platform. Twitter’s suite of video ad products consists of: Promoted video […]

Industry
October 04, 2017 How brands are reacting to Saudi women driving

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few: Volkswagen ME   الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn — Volkswagen ME (@VWMiddleEast) September 27, 2017 Ford Middle East   Welcome to the […]

Industry
September 28, 2017 What does Twitter’s new 280-character limit mean for regional brands?

Yesterday, Twitter announced that it is testing 280-character tweets. The option is randomly offered to certain users. Of course, Twitter and rest of the Internet reacted in typical style with a mix of ranting, humor and some love. In fact, according to a Twitter poll by CIPR UK, which has 378,000 followers, an overwhelming 64 […]

Industry
May 23, 2017 Rotana Media Services partners with Twitter

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around their favorite concerts, talk shows and entertainment series. This represents a significant step in a Twitter partnership program where publishers and brands team up to deliver premium content to fans. The […]

Industry
April 10, 2017 Twitter partners with 3rd party measurement companies

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company, the partnerships will “enable marketers to measure the reach of their video ad campaigns”. Twitter’s partnership with MOAT has already been rolled out in the MENA region. Speaking to Communicate, Walid […]

Industry
October 03, 2016 Twitter rolls out Audio Cards with Anghami

For the first time in the MENA region, Twitter is rolling out “Audio Cards” through its partnership with regional music streaming platform, Anghami. A Twitter Audio Card lets people discover and listen to audio directly on their timelines. Any tweet with an Anghami track link will play a 30-second preview of the Anghami tracks directly […]

Industry
July 13, 2016 Ramadan on Twitter: An international conversation in numbers

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social network, sharing their most precious moments and events from the holy month with the world.   According to data released by the social network, tweets related to #Ramadan were viewed more […]

Industry
March 21, 2016 Twitter celebrates 10th birthday by thanking brands

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

Industry
February 02, 2016 Sharjah Chamber of Commerce and Industry signs strategic partnership agreements

The Sharjah Chamber of Commerce and Industry (SCCI) has announced its partnership with a number of partners to draw attention to the culture enrichment of Sharjah. Under these agreements, SCCI will collaborate with Twitter, Forbes Middle East, Brag Events, and Careem to raise awareness for the Emirate as a destination for entrepreneurs and established businesses […]

Industry
October 26, 2015 Now open

In March 2015, Twitter announced its plans to open an office in Dubai. The plan saw the light of day in late August, marking the Middle East’s first Twitter office. Explaining why the company chose to open its regional office this year, Benjamin Ampen, head of sales at Twitter MENA, says that Twitter has been around […]

Industry
September 20, 2015 Emirates NBD introduces banking via Twitter

Emirates NBD is now offering customers the option of conducting select banking enquiries and transactions via Twitter. The first-to-market banking service will allow Emirates NBD customers to simply tweet for enquiries about their current or savings account or credit card, or perform transactions such as balance enquiry, view last five transactions or request for previous […]

Industry
September 03, 2015 Why growth hacking is the next big thing for marketing

Sir David Brailsford had a difficult challenge ahead of him. The year was 2012 and the Olympic Games were on. The team he was coaching, British Team Sky, had not won a single major cycling tournament since 1966. Far from being discouraged, Brailsford approached the task by breaking down every single thing he could think […]

Industry
February 13, 2015 The UAE is the fourth most “in love” country

On the eve of Valentine’s Day, Twitter has put together some data on how countries across the world are expressing their love and other relationship details on the real-time platform. In a list of countries ranked by tweets mentioning ‘I love you’ in over 100 languages, the UAE came in at no. 4 globally among the most “in […]

Industry
February 07, 2015 Twitter syndicates promoted tweets outside Twitter

Last week, Twitter announced its first partnerships to syndicate Promoted Tweets outside of Twitter with Flipboard and Yahoo! JAPAN. Tweets can now flow from Twitter to other mediums, like TV, websites and mobile applications. In fact, in the third quarter of 2014 there were approximately 185 billion tweet impressions off of Twitter. For the brands already advertising […]

Industry
November 13, 2014 Twitter announces new improvements

  At Twitter’s Analyst Day conference yesterday, Kevin Weil, VP of product announced upcoming product improvements to Twitter in the coming months. The blog post summarizing the announcement points to four key areas of improvement. Native video Aside from just watching video more easily, users will be able to record, edit and share their own videos […]

Industry
October 30, 2014 IBM and Twitter announce new partnership

In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced its partnership with Apple. The statement says that “Twitter represents the public pulse of the planet. Coupled with IBM’s industry-leading cloud-based analytics, customer engagement platforms and consulting services, together we have […]

Industry
August 14, 2014 Twitter changes pricing model for advertisers

  Twitter has introduced new tools for what it calls “objective-based campaigns”, offering four new ways in which advertisers can buy ads on the social media platform. Previously, ad buyers worked on a cost-per-engagement model, paying for promoted tweets only when users interacted with them – a click, reply, retweet or ‘favorite’. Now, advertisers can […]

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