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Search Results for : Tv Measurement

Home improvement Industry
October 04, 2015 Home improvement

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]
UAE TV ratings system, tview, gets the green light for wide-scale industry adoption Industry
December 15, 2014 UAE TV ratings system, tview, gets the green light for wide-scale industry adoption

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had […]
Why viewability is a problem for TVCs too; not just digital ads Industry
March 25, 2019 Why viewability is a problem for TVCs too; not just digital ads

TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG Media Lab, 29 percent of TV commercials are not actually seen by viewers. The media agency worked with TVision to analyze six months of TV viewing behavior to assess […]