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Search Results for : Tv Advertising

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Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
CG Updates
Choueiri Group Deep Dives
April 26, 2020 Debugging TV Myths During Ramadan
Stepping into the Holy Month of Ramadan, MBC Group’s latest report sheds light on some common misconceptions, and offers an informative guide on how they can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent, MBC Group through its valuable network of TV channels can help brands improve their performance and stand apart at a cost that is both efficient and competitive.
CG Updates
Choueiri Group Deep Dives
April 15, 2020 MBC Group – Tuning into Another Week of the Ultimate in TV Entertainment
After closely monitoring the evolution of the Covid-19 situation, and its precise and ongoing impact on TV Advertising, the latest weekly data findings (from March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers.
CG Updates
Choueiri Group Deep Dives
April 13, 2020 Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.
CG Updates
Choueiri Group Deep Dives
April 12, 2020 MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in the UAE. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to a substantial increase in both the broadcaster’s reach and share of audience figures during the period under review.
CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
CG Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
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Choueiri Group Deep Dives
CG Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
Industry
December 02, 2019 Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

Industry
March 31, 2019 8 key takeaways from Zenith’s latest Advertising Expenditure Forecasts

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Industry
March 25, 2019 Why viewability is a problem for TVCs too; not just digital ads

TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG Media Lab, 29 percent of TV commercials are not actually seen by viewers. The media agency worked with TVision to analyze six months of TV viewing behavior to assess […]

Industry
January 21, 2019 The rise of D-to-C brands

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught dueling for consumer dollars might do well to adopt some of the marketing […]

Industry
October 22, 2018 5 questions with Christos Solomi on programmatic TV

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

Industry
July 18, 2018 Digital revolution or TV evolution?

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by 30 percent in the five years leading up to 2021. With its young and fast-growing population, the expanding middle class in Africa, and positive future development forecast in the region, the […]

Industry
July 08, 2018 “It is unfair to say that digital is completely replacing TV”

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

Industry
June 20, 2018 5 ways TV advertising is getting a new life thanks to AT&T and Time Warner

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Industry
May 31, 2018 TV or Digital: Who’s the king in Ramadan?

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]

Industry
May 25, 2018 Television was just a device. “TV” will last forever

By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV is dead, and in a way that’s true. Gone are the days when families huddled around the television, or when you raced home to make it on time for your favorite show. The digital revolution has rendered the television […]

Industry
October 18, 2015 TV is losing ground

The industry has spoken – anonymously – in an opinion piece we have received from an industry player. For the past five years, the industry has been listening to experts talk about TV billings dropping in favor of VOD or digital video taking the lead. What we have seen, in reality, is TV’s retaliation with […]

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