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Search Results for : Tv Ad Spend

Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser
People
December 09, 2021
Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Industry
October 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
How Long Will it Take for the Global Ad Market to Recover?
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Advertising Will Decline By 25% in 2020 Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]
INFOGRAPHIC: Over 80% want to try NEW brands on this platform Industry
June 01, 2018 INFOGRAPHIC: Over 80% want to try NEW brands on this platform

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer watching ads on YouTube to TV In MENA, users spend an extra 6 million hours on Facebook throughout the month Clearly, Ramadan is a peak period for advertisers with users spending […]
There are going to be more Ramadan ads on YouTube this year, thanks to… Industry
April 23, 2018 There are going to be more Ramadan ads on YouTube this year, thanks to…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]
Digital revolution or TV evolution? Industry
July 18, 2018 Digital revolution or TV evolution?

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by 30 percent in the five years leading up to 2021. With its young and fast-growing population, the expanding middle class in Africa, and positive future development forecast in the region, the […]