Search Results for : Tv

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research was to provide an objective point of view on the impact of UGC through TikTok and provide practical and actionable guidance for creating breakthrough, brand-building UGC marketing at scale. The study […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

The latest research installment powered by Choueiri Group’s data team takes a closer look at how the Covid-19 crisis has brought about a significant surge in TV viewership for Gen Z “Zoomers” around the globe. The findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities that TV can deliver […]

Gregg Fray, Owner of Seven Media and Seven Studios, explains why the key to a successful creative process is to always start with the end: know who you’re talking to and what your content is meant to achieve.

By Anthony Crupi The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) […]

By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set to grow more than 20 percent a year until 2021, it represents an exciting opportunity for advertisers to connect with audiences. But, to take full advantage of video, advertisers need to […]

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting to the Internet, a similar dynamic is taking shape. Subscription streaming platforms like Netflix and Amazon Prime Video are jockeying with a growing crop of free, ad-supported video-on-demand (AVOD) […]

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by 30 percent in the five years leading up to 2021. With its young and fast-growing population, the expanding middle class in Africa, and positive future development forecast in the region, the […]

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV is dead, and in a way that’s true. Gone are the days when families huddled around the television, or when you raced home to make it on time for your favorite show. The digital revolution has rendered the television […]

Demand for online video content around the world and in the region is growing with OTT players competing with traditional TV for a market potentially worth $1 billion by 2020, according to ATKearney. A recent report by GlobalWebIndex (GWI) shows that 31% of total TV viewing is spent on online TV in the MEA region. […]

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales at Fox Networks Group less than a year ago. At an recent event hosted by Fox and attended by rival TV executives, high-profile talent, media buyers and marketers, he will begin […]

Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform media and entertainment group. With turbulent market conditions and various reports suggesting decreasing ad spends, we caught up with Hayek to hear his thoughts on what’s going on at the largest […]

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region, a new Ipsos survey revealed.   The Ipsos Affluent Survey Middle East, which launched in Europe in 1995 has expanded to cover other regions including Africa, Asia Pacific, Latin America and […]

Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the MENA region. Mohamed Al Mubarak, chairman of Image Nation Abu Dhabi, says in a press statement, “There is a great need for more Arabic content across TV and digital, and by […]

The industry has spoken – anonymously – in an opinion piece we have received from an industry player. For the past five years, the industry has been listening to experts talk about TV billings dropping in favor of VOD or digital video taking the lead. What we have seen, in reality, is TV’s retaliation with […]

Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi. This comes after this year’s earlier announcement tying Ericsson with twofour54, another Abu Dhabi media outlet as part of a partnership that allows Ericsson to establish as a broadcast and media hub in Abu Dhabi. Ericsson will provide playout and […]

Media experts have a way of predicting or at least forecasting what’s to come. Inevitably, this leads to the question: “What  will change in the next five years?” My answer is, “Not much.” And this is received with a mix of curiosity and some suspicion. Allow me to explain: we will not witness a massive […]

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Overall mentions across the top five ranking shows saw a significant spike as season finales […]

Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I of the television audience measurement project that kicked off last year. SMMC’s audience rating system will track and analyze TV usage, through specialized electronic devices connected to TV sets in the […]

My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), has added H2® from A+E Networks to its growing portfolio of HD offerings. My-HD CEO, Cliff Nelson, says in a press statement, “We are happy to ally with one of the world’s premiere media companies and bring the […]

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had […]

Carlos Tibi, CEO and co-founder of icflix with Fahad AlHassawi, chief commercial officer, du Icflix – the region’s Netflix – has collaborated with du, which enables customers to subscribe directly from their phone, eliminating the need for a credit card. The subscription fee will be charged to their monthly mobile bill or prepaid credit from du. This makes […]

Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV industry, along with Comcast, DIRECTV, Hulu and Netflix, according to TechNavio Research. The report titled: Global Video Services on Connected TV Market 2014-2018 predicts this market to grow at a compound […]

  Multi-channel home shopping business in the Middle East and North Africa (MENA) Citruss TV has announced an investment by Valoris Capital to support its expansion plans. The company intends to use the new capital to continue strengthening its operations, progressively move to LIVE TV, expand its e-commerce and m-commerce presence and increase penetration in […]

  Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan. The newly released site features tighter integration with social media, an expanded network of regional reporters, and a new user interface. According to the channel’s chief editor Samer Hamza, the new site coherently fuses two of Al […]

  Discovery Communications  today announced the completion of its acquisition of a controlling interest in sports entertainment group Eurosport International. Discovery increased its interest in Eurosport to 51 percent from 20 percent as part of a larger strategic partnership with TF1 Group that began in December 2012. Discovery was one of the first US media […]

  Entertainment and production studio Relativity Media and B4U, a leading Bollywood film and television network whose major shareholders include Lakshmi Mittal, Kishore Lulla, and Gokul Binani, announced a new joint venture that will leverage their combined expertise, relationships and resources to create and distribute entertainment and sports content in India that will span a […]

  CNN International has announced several upgrades for its TV, web and mobile platforms for real time and live coverage of the 2014 World Cup. The network’s coverage will include live programming from Brazil, feature programming from around the world, and online initiatives that will bring audiences up to the minute reaction and analysis from all […]

    Al Jazeera America is starting to earn the trust of some advertisers, but six months after its arrival the network still suffers from notably small audiences and lingering image problems in some quarters. After going live, in August 2013, with very few national brands – most prominently Procter & Gamble’s Gillette – the Qatar-backed cable news network began adding commercials from […]

    Comcast Corp. and Charter Communications Inc. have discussed a joint bid for Time Warner Cable Inc. to divide its assets between them, people with knowledge of the matter said. The talks between Comcast and Charter were preliminary, and a Time Warner Cable breakup is one option amid several under consideration, said the people, who […]