Search Results for : Trader

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the company’s digital objectives. The trader uses Real-Time Bidding (RTB) to buy the advertising space. The trader is in charge of optimizing on an hourly/daily basis the campaigns in progress. The […]

Dubai-based digital marketing agency Netizency has added wagamama, the chain of Japanese-inspired restaurants in the UAE, to its menu of clients. In the UAE, wagamama is managed by RMAL Hospitality, a restaurant and hotel development business with a portfolio of international restaurant chains like Trader Vic’s, Marco Pierre White restaurants, and others. Netizency will start […]

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making intelligent machines, especially intelligent computer programs”. AI, also known as machine learning, now refers to a machine’s use of algorithms to understand human activity and provide a response to it. There […]

CNN is launching Traders, a new feature strand that tells the stories of individuals who trade goods and services across borders. In Traders, CNN will cover the stories behind the global import and export markets by meeting characters who believe in their business to trade products and services overseas. In each report, CNN audiences will also gain […]

GCC countries have been making their presence felt on the global map and international media with increasing frequency in recent years. This limelight has only strengthened with Dubai’s Expo 2020 win and Qatar’s FIFA controversy. This has also led to countries becoming self-conscious and investing in nation branding – a tool used by countries to […]

In a highly competitive retail banking sector, banks try to keep up with growing demand for mobile solutions. Over the years, retail banks around the world have been working on making personal banking more convenient and customer friendly through the introduction of innovative services and offerings: sprawling branch networks, innovative credit cards, enhanced automatic teller […]

(Source: JWT) JWT Amman recently attended an exclusive viewing of the final dress rehearsal for the Arabic language performance of Rest Upon the Wind, a play inspired by the life and times of Arabic author Gibran Khalil Gibran.The agency was invited by Nadim Sawalha, award-winning actor and the play writer, whose career spans international box offices hits, […]

Yesterday, Havas announced the worldwide launch of its programmatic pure player, Affiperf that extends the boundaries of programmatic buying with the introduction of the what is touted to be the world’s first real time, agnostic system to work across multiple demand side platforms. This offers brands the opportunity to operate seamlessly across multiple demand side […]

Blue Rubicon, a UK-based strategic communications consultancy company specialized in reputation management, announced today the launch of its second international office, to be located in Dubai Media City. The news follows the announcement in September of Blue Rubicon’s first international office in Doha, Qatar. The UAE office will be headed by Simon Buerk as managing […]