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Search Results for : The Choueiri Group

The Trade Desk and Choueiri Group Partner Up
Choueiri Group Deep Dives
CG Updates
September 27, 2021
The Trade Desk and Choueiri Group Partner Up
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Zoomers Worldwide – What Are They Watching? CG Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.
Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
Choueiri Group Deep Dives
CG Updates
June 21, 2020
Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
Reflecting On An Unusual Ramadan CG Updates
Choueiri Group Deep Dives
May 19, 2020 Reflecting On An Unusual Ramadan
The Choueiri Group’s data team examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the holy month of Ramadan. From the evident shifts in Ramadan activities to restrained and new spending habits- the research also focuses on consumer mindsets, once the lockdown begins to ease. The ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.
Understanding the Anatomy of Effective Marketing In MENA Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA
WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.
Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE CG Updates
Choueiri Group Deep Dives
April 13, 2020 Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.
MBC Group – An Indispensable Companion during Hard Times CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
DMS Appointed As Exclusive Media Representative For ZEE5 Across ME Industry
November 25, 2019 DMS Appointed As Exclusive Media Representative For ZEE5 Across ME

The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally in the Middle East. ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers […]
PHD MENA signs viewability deal with DMS for Unilever Industry
July 24, 2017 PHD MENA signs viewability deal with DMS for Unilever

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines, a particularly important concern today. The FMCG group will receive privileged access to the Choueiri […]
Lebanon Chapter celebrates IAA’s diamond jubilee Industry
June 04, 2014 Lebanon Chapter celebrates IAA’s diamond jubilee

On the occasion of the 75th anniversary of the International Advertising Association (IAA), the IAA Lebanon Chapter celebrated the diamond jubilee with a black-tie gala dinner, which was held in tribute to Antoine Choueiri, founder of the Choueiri Group, on May 23. More than 250 advertising professionals from Lebanon and the wider region gathered at […]
How Shahid Plans to Increase its Advertising Revenues
Choueiri Group Deep Dives
OTT vs TV
November 28, 2019
How Shahid Plans to Increase its Advertising Revenues
Shahid and the OTT Market in the Middle East OTT vs TV
Choueiri Group Deep Dives
November 27, 2019 Shahid and the OTT Market in the Middle East

Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.