“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.
By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]
By Elías Jabbe Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as Khambalah, Top 5 and Alkhallat that have amassed billions of views on YouTube. Following their launch in 2011, a presentation of their short films in Los Angeles at the 2017 Saudi […]
With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]