Search Results for : Tech Giant

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why Fortnite is taking on Apple and why it matters. It seems that people at Apple have a memory problem and have forgotten their classics. They don’t go as far back as […]

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

The California Consumer Privacy Act is a new privacy law that came into effect on January 1st, 2020. According to the law, companies are required among other things to inform users of their intent to use the individual’s personal data for monetization purposes with the option of opting out of the same. If consumers choose […]

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

Facebook Inc. just completed a massive fine of $5 billion settlement with the U.S. Federal Trade Commission following the probe on its privacy practices. However, the social networking giant came under scrutiny over its privacy concerns as another violation by the company has been reported a few hours ago.  According to a report by Bloomberg […]

After it was fined a record-breaking $5 billion for not following antitrust laws in the EU, search giant Google recently announced that, starting early 2020, Android users in Europe will see a new choice screen allowing them to choose between four search providers, including itself.  “Next year, we’ll introduce a new way for Android users […]

By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign any industry it chooses to lay claim to. Some seven months on, that turned out to be fairly prophetic as the e-commerce giant has now officially entered the ad-tech fray with the full might of Sizmek’s tech stack behind […]

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present […]

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services […]

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need to pay attention to the emotions behind the data. One such agency, Omnicom’s RAPP, which classifies itself as a “high precision brand engagement agency”, is reinforcing the notion of empathy in […]

In the battle of online versus traditional and e-commerce versus retail, the former platforms have been touted as the clear winners. However, recent moves by tech companies seem to suggest otherwise. Despite the (over)hyped effectiveness of digital advertising, giants like Facebook, YouTube and Snapchat have all resorted to traditional media, like print and outdoor, to […]

Facebook has been under fire for a multitude of issues ranging from data privacy to fake news. Now, after multiple complaints, hearings and GDPR, it has to fix at least some of them. But, first… Facebook has been saying for a long time that it has tied up with external fact-checkers but its stringent control […]

Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017. At the time, major advertisers pulled out of YouTube resulting in an estimated $750 million loss. In fact, one of the biggest advertisers, P&G only recently started advertising on the platform […]

Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last month Facebook chief Mark Zuckerberg appeared in front of the US Senate over the Cambridge Analytica scandal. Around the same time, users started a #DeleteFacebook movement with users deleting their account. […]

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information and Communications and IT were appointed with the responsibility of reshaping the media landscape of the Kingdom. Later in the year, MBC’s hard-hitting host of Al Thamina (Eight o’clock), Dawood Shirian, […]

Sources at InMobi reveal that the acquisition is a false claim and no further information can be expected at this time. Earlier, SeekingAlpha reports that Microsoft is near to closing a deal to acquire mobile advertising company InMobi. The report indicates that the number InMobi is requesting is approximately $2 million, but does not confirm […]

Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for a chat about Microsoft’s branding strategies and how they have changed since the tech giant was born. How has Microsoft evolved as a brand? In the earliest days of the company, most people associated it with a PC on […]

The Google logo as we knew it came into existence 16 years ago, when Google’s founders, Larry Page and Sergey Brin, were just PhD students at Stanford University – albeit students with a small company and a big vision. Ruth Kedar, principal at Kedar Designs and the designer of the old Google logo, was a […]

Google has gotten so big that it’s formed a company to become its own new parent. Google CEO Larry Page said Monday that he and co-founder Sergey Brin have created Alphabet, which will effectively become a holding company consisting of smaller companies including Google. Mr. Page will take the reins of Alphabet as CEO, Mr. Brin […]