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Search Results for : Storytelling

man
People
March 07, 2021
Leila Hamadeh : "Our Mission Is To Portray The Elegance, Power, and Beauty of The Arabic Language"
man
Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
People
February 01, 2021
The Story Behind Canon's Trailblazer Series
man
Industry
January 14, 2021
Dentsu Brings iProspec and Vizeum Brands Together
man
People
January 10, 2021
An Open Door to Transformative Collaboration
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
man
People
December 14, 2020
Understand the Branding Philosophy of HMD Global
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

People
October 01, 2020 Internal Podcasting: Why Is It Relevant Now?

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Culture
September 24, 2020 The History of Sneaker Culture

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

Industry
September 21, 2020 Building Brands With Gen Z

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Culture
July 02, 2020 Agora Images: #TheWorldWeWant

To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN is calling on the youth and groups not already engaged with the organization, to expand global cooperation and help them build the future. Agora supports the initiative through the hashtag #TheWorldWeWant. In the video below, storytellers from around the […]

Culture
April 23, 2020 Agora Images: #Stayathome2020

Never before has humanity been so united to fight a common enemy. The video below showcases some of the most inspirational photographs submitted by the heroes of Agora Images, as they share their unique point of view during these difficult times. Agora images are a free-to-use app social app. The app is for the global photography community, […]

Culture
March 05, 2020 Agora Images: #Nature2020

“The counterfeit and counterpart of Nature is reproduced in art,” says American poet Henry Wadsworth Longfellow. But do these 50 photographs curated by Agora Images under the hashtag #Nature2020, produce a counterpart or they do they show mother nature in her true essence? The video below will tell all. Agora images are a free-to-use app social app. The […]

man
OMD Corner
OMD Corner
January 05, 2020
Nadine Labaki on the Importance of Storytelling and its Social Impact
Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

Culture
November 03, 2019 Rouge, the Color of Passion

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

Culture
October 31, 2019 Agora Images : #Education 2019

Nelson Mandela defined Education as the great engine of personal development. He went on to say that through education, the daughter of a peasant can become a doctor, that the son of a mineworker can become the head of the mine, that a child of farm workers can become the president of a great nation. It […]

Industry
May 23, 2019 Infiniti Focuses on Human Stories

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show room knowing the exact car they want,” said Karsten Jankowski, General Manager of Marketing & PR at Infiniti Middle East.  Hence, he explains that the brand uses all sort […]

Industry
January 24, 2019 The 3 Ps of using storytelling to connect with consumers

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to build meaningful brands. Storytelling is an essential marketing tool that helps brands develop communication that is memorable, emotionally engaging, and profitable. A brand story need not be overly elaborative; it just […]

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