Search Results for : Storytelling

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater connection. The current situation has CMOs in a bind. They are fully aware of the need to engage consumers and customers across multiple channels, and they are also aware of the benefits brought by those different channels. In other […]

Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.  

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer. To learn more about the reasons for the changing habits in consumers and how it will impact the retail industry, Communicate sat with Sachinn J Laala and Richard Nicoll, CEO and Managing […]

The Journey, a video series created by digital media agency, Socialize and automotive brand Volkswagen combats the unrelatable and inauthentic portrayal of success stories online by featuring a diverse range of speakers who share their stories and reveal about the difficult hurdles one actually faces on their journey towards success. The trio behind the campaign includes Rhia Samuel- Senior […]

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN is calling on the youth and groups not already engaged with the organization, to expand global cooperation and help them build the future. Agora supports the initiative through the hashtag #TheWorldWeWant. In the video below, storytellers from around the […]

Never before has humanity been so united to fight a common enemy. The video below showcases some of the most inspirational photographs submitted by the heroes of Agora Images, as they share their unique point of view during these difficult times. Agora images are a free-to-use app social app. The app is for the global photography community, […]

“The counterfeit and counterpart of Nature is reproduced in art,” says American poet Henry Wadsworth Longfellow. But do these 50 photographs curated by Agora Images under the hashtag #Nature2020, produce a counterpart or they do they show mother nature in her true essence? The video below will tell all. Agora images are a free-to-use app social app. The […]

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

Nelson Mandela defined Education as the great engine of personal development. He went on to say that through education, the daughter of a peasant can become a doctor, that the son of a mineworker can become the head of the mine, that a child of farm workers can become the president of a great nation. It […]

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show room knowing the exact car they want,” said Karsten Jankowski, General Manager of Marketing & PR at Infiniti Middle East.  Hence, he explains that the brand uses all sort […]

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to build meaningful brands. Storytelling is an essential marketing tool that helps brands develop communication that is memorable, emotionally engaging, and profitable. A brand story need not be overly elaborative; it just […]