Search Results for : Social Media Influencers

1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.

While the ROI on Influencer marketing is still debatable, the concept has become a popular medium for brands and advertisers to include in their marketing mix. But where did it all begin? Did it only start recently? Or was it around for longer?  Sit back and relax, as  Communicate takes you on a field trip through […]

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in its fourth year, analyzed 1,000 female and male respondents, aged 18 – 35 years across the UAE and KSA. Here are the key takeaways […]

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content. In a  survey findings  released by the firm,  results indicated that 84 percent of the UAE influencers do not disclose branded content or brand partners, while only 44 percent reveal ‘paid […]

By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries—Australia, Brazil, Ireland, Italy, Japan and New Zealand—in the name of shifting away from the app’s emphasis on popularity. And while its […]

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of refugees have forced us to look out of the box and for non-traditional ways of how we as a UN agency want to communicate,” said Omer Elnaiem, Campaign and Advocacy Officer […]

An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of the research reveals that 90 per cent of the posts, across the studied industries, were in Arabic, compared to only 10 per cent in English. However, the majority of the users […]

Ishani Pawar is the managing director of Magnet, a production company that facilitates and produces visual content for corporate clients and advertising agencies. Her work includes “Magnificent Mornings” for Philadelphia: Breakfast Pizza and “TummyFish”. 1. What are the challenges facing production houses? Finding a wide selection of acting talent. Time constraints: It is important for clients […]

By Marta Buryan, social media analyst, Socialbakers Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Even though influencer marketing has been around for a long time, it is still stirring up a lot of controversy. The reason? Lack of transparency, originality, and credibility […]

Today, we hear brands talk about “social media influencers” often. Some brands see them as a way to receive coveted word-of-mouth online, while the media sees them as a way to differentiate the mass from the online niche, and marketers see them as a new conduit to distribute their message. Why? Because according to generally […]

With two in five users of social media users in the Arab world currently being subscribers on YouTube, according to the 2015 Arab Social Media Report, approximately 66 percent of social media users in Arab world access YouTube on a daily basis. According to a talk on YouTube at the Arab Social Media Influencers Summit earlier this […]

Lutz Finger, director of data sciences and data engineering at LinkedIn, and San-Francisco based entrepreneur and co-founder of social and media monitoring platform Fisheye Analytics – which was acquired by WPP’s research unit, Kantar, in December 2013 – has earned a name for himself in the small big data circles; which is why his recently […]