Search Results for : Social Media Campaigns

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

By Jo Webber, commercial director at GES Middle East, full-service events and exhibitions provider The world is undergoing a radical change, and digitization is becoming a part of our everyday lives. With most industries adapting to market trends, the events sector has been quick to respond as well. The advances in technology have not only […]

Following a multi-agency pitch, Dubai-based digital marketing agency Netizency has won the social media business of Lenovo’s PC and Smart Devices business across the Middle East and North Africa region. The agreement with Netizency will cover strategy development, content creation and reporting for Lenovo’s business across the region, with the objective of building awareness and […]

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]

Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa Chicken. Managed by Grey’s Beirut office, the assignment will include strategic brand management and the development and implementation of creative and social media campaigns for Hawa Chicken’s new and upcoming range of products. Commenting on the win, Karim Nader, […]

Fadi Mroue, founder and creative director of Beirut-based Republiqué, has been selected to chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Mroue will be leading the jury in the digital and mobile category to evaluate all digital projects including websites, online advertising, mobile apps, and social media campaigns.  

Ask yourself a question: do you prefer reading a passage of text or watching a video? If you prefer the latter, you’re not alone. According to Cisco, by the year 2017, video will account for 69 percent of the total volume of consumer Internet traffic. Additionally, two-thirds of the world’s mobile data traffic will be […]

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the GCC region. The survey included responses from over 260 SMBs from 6 GCC member countries. 92 percent of respondents from these companies maintain an active presence currently on social media channels, […]

  Active PR and Hotwire PR announced the launch of their first Digital Trends Report 2014 for the Middle East. Titled: “The Year of Reflection”, the report identifies eight key trends within the region in digital communication. The first dedicated Digital Trends report 2014 for the Middle East comprises of 8 key trends for the […]

  Ramadan, the most important month on the Islamic calendar, is characterized by communal iftars or special evening meals. Muslims across the globe participate in the iftars enthusiastically, spurring a spike in consumer spending during this time – especially in the food and beverage (F&B) industry. Economic studies, data analysis and experts opined that Saudi […]

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive business concepts in the regional entrepreneurship scene – with a “What’s Not Next” list to match. The list goes something like this: “Don’t come to me and start with, ‘I’m developing an app’. […]