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Search Results for : Social Media Analysis

Industry
December 13, 2017 Domo Arigato, Mr. Roboto: How AI is transforming the PR industry

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR industry, it might inspire fear. Machine learning and AI automatically make us think that the logical reasoning and analysis function of our work can be taken away in an instant, and […]

Industry
December 29, 2017 Socialbakers launches video performance benchmark for social networks

Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms about the brands’ own content. These video benchmarks come in addition to Socialbakers’ ad performance […]

Industry
May 30, 2017 How personality-based targeting can help brands

Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately creepy research at The Psychometric Centre that enables them to know a person better than even their spouse through their Facebook likes, and how brands can benefit from personality-based targeting. We […]

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