Search Results for : Social Media Analysis

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR industry, it might inspire fear. Machine learning and AI automatically make us think that the logical reasoning and analysis function of our work can be taken away in an instant, and […]

Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms about the brands’ own content. These video benchmarks come in addition to Socialbakers’ ad performance […]

Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately creepy research at The Psychometric Centre that enables them to know a person better than even their spouse through their Facebook likes, and how brands can benefit from personality-based targeting. We […]