Search Results for : Social Conversation

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female leader in tech means today. To say that there are few female leaders in the Middle East’s tech world is an understatement, but Rania Zalami is one of them – and the first Arab woman to fully take ownership […]

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around their favorite concerts, talk shows and entertainment series. This represents a significant step in a Twitter partnership program where publishers and brands team up to deliver premium content to fans. The […]

After reading about US network Showtime amplifying fan engagement around its flagship series Homeland by introducing Showtime Sync, a viewing experience app for the iPad, iPhone and LG Smart TVs, I took a deeper look at the ‘second screen’ marketing trend. The app allows users to share Homeland clips directly to social media platforms during […]

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]

  Dentsu Aegis Network consolidates its presence in the regional communications space by introducing ICUC  – its global agency offering social media moderation & social media management services. ICUC provides content moderation, community management and reporting insights to support brands’ digital media strategies. ICUC moderates the social media space by including user-generated content, online chats […]

  Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan. The newly released site features tighter integration with social media, an expanded network of regional reporters, and a new user interface. According to the channel’s chief editor Samer Hamza, the new site coherently fuses two of Al […]