Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle. The media companies that will begin publishing daily stories for Discover are Al Arabiya, Al Jazeera, […]
It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh at the helm, the company has recruited LinkedIn’s Jake Thomas as head of agency development – MENA and now DMS’ deputy chief operating officer Rami Saad as head of content, according to […]
LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry sources. At the time of publishing, Hussein Freijieh, who is heading the regional operations, declined to comment.
As reported by multiple industry sources, Snapchat is ready to make its entry into the Middle East market with its first office in Dubai toward the end of this year. Heading the operation will be Hussein Freijeh, who is best known for his long-standing role with Maktoob – and then Yahoo – for more than […]