Search Results for : Snapchat

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature. In the era of online streaming, content has become more diversified and region-specific. An increasing number of brands and production houses are working with streaming and social media platforms to create and […]

Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat through which they will promote regional talent from MENA to the world. “The innovative partnership will feature Anghami’s English and Arabic music in Snapchat’s augmented reality lenses, for the first time giving Snapchat users in MENA the opportunity to […]

Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company said that with  the new feature, Snapchatters can create Snaps that “change in perspective depending on how users view them on their phones.” “With the introduction of depth and interaction, Snaps can capture even more detail about how the […]

Snap Inc. has announced today Lens 2.1, a new update to Lens Studio, Snap’s lens app makes it possible for anyone to build Augmented Reality (AR)  for Snapchat. Lens Studio is an open platform to all  creators, advertisers, designers and others.  “This means that partners and advertisers may use Lens Studio to create Lenses that […]

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks. It’s a significant boost in traffic that has renewed the company’s credibility with advertisers, who are starting to pile into the platform. On Tuesday, Snapchat shared its second-quarter results, reporting […]

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your phone, and your scrolling thumb takes over, zooming through Instagram and going down the proverbial rabbit hole of everything from videos of your best friend’s Miami vacation to soul-shaking quotes about […]

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively run on premium partner content called Snapchat Shows. According to the company, TV networks and entertainment studios are reimagining popular series for Snapchat, with shows across entertainment, sport, food […]

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s population on Instagram, there’s no mistaking that your audience likely lives online. Recent updates to Snapchat and Instagram have added even more opportunities to diversify your content offerings and interaction points […]

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat is working with more brands on what it calls Sponsored Snappable ads, which are augmented reality games created by brands with the same technology used in games like Pokémon Go. Snapchat […]

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform have gone from ungodly to low, low, low. About two years ago, Snapchat was charging brands $300,000 to $500,000 to sponsor a Lens, an animated filter that transforms people’s faces in […]

Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12, Instagram brought shopping into Stories, the vertical-video section that was copied from Snapchat. Brands on Instagram will now be able to drop shopping bag stickers into their Stories and sell products […]

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake Thomas, ex-LinkedIn, as head of agency development, and Rami Saad, ex-deputy COO of DMS, as head of content. Now, it has appointed Choueiri Group’s digital arm, DMS, to act as sales […]

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online studios and trainings to help creators with equipment, advice, etc. Now, Snap has extended the capabilities of its ‘Lens Studio,’ which was launched last year. The Lens Studio and its extended […]

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. The Snapchat parent’s shares sank as much as 7.2 percent on Thursday, wiping out $1.3 billion in market value, on the heels of a tweet from Kylie Jenner, who said she doesn’t open the app anymore. […]

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids […]

Image credit: Michael Nagle/Bloomberg Snap shares soared by about 20 percent today on the strength of its unexpectedly upbeat quarterly report. Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public last year. The company reported fourth-quarter results as Wall Street was looking for signs of life […]

Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera company (as it calls itself) announced Sponsored World Lenses, which allows users to add augmented reality (AR) elements in any picture or video captured through the app. However, the feature was […]

In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’ tab. However, Communicate has now learned that Al Jazeera is no longer visible for Saudi users (images below). In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya […]

Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News Arabia, CNN and Zahrat Al Khaleej. Now, CNN has unveiled a new show exclusively for the platform called “The Update”. The daily show, which runs at 6 pm ET, provides a […]

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It was mysterious… that hard to get young adult market loved it and it played hardball with advertisers, meaning we only wanted it more. The last few months have seen Snapchat challenged […]

Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle. The media companies that will begin publishing daily stories for Discover are Al Arabiya, Al Jazeera, […]

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing a lot of lately: stories, lenses, filters… it seems there’s no stop that Facebook won’t pull to clone Snapchat’s features. But is Facebook’s attempt at imitating all things Snapchat beginning to […]

It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh at the helm, the company has recruited LinkedIn’s Jake Thomas as head of agency development – MENA and now DMS’ deputy chief operating officer Rami Saad as head of content, according to […]

LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry sources. At the time of publishing, Hussein Freijieh, who is heading the regional operations, declined to comment.

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat? Snapchat is the coolest thing to happen to social in a few years – even Instagram is getting the ephemeral feeling! It’s a super interesting notion of time and documenting experience: […]

Given the recent passing of the great Muhammed Ali, it was nice to see Instagram pay tribute to his ‘Rope-a-Dope’ strategy with the launch of ‘Instagram Stories’ earlier this month. After spending the past two years gingerly dodging blows and watching as Snapchat aggressively overtook LinkedIn, Pinterest, and most recently Twitter in terms of its […]

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The fashion brand launched “Burberry Live Show,” which featured the new collection as well as crowd-sourced video and imagery of London Fashion Week. The show aired on Snapchat Sunday, September 20, giving users a […]

A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung. Ad Age reported earlier this month that the mobile messaging app was discussing selling sponsorships of its live-event feeds, called “Our Story” streams. Snapchat introduced its “Our Story” […]

  BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital firm, Andreessen Horowitz. The deal values BuzzFeed at about $850 million, the New York Times reported. Chris Dixon, an Andreessen Horowitz partner, wrote in a blog post that he will join […]