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Search Results for : Snapchat

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Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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Industry
February 07, 2021
Netizency's Social Recap: January 2021 Updates
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People
January 12, 2021
Meet the Covidians
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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
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People
December 29, 2020
2021: What's Next After the Year of Streaming
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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Industry
November 11, 2020
What's Trending With GenZ?
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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
November 08, 2020 Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million Series A investment from the Dubai Angel Investors and other individual investors.
Culture
November 01, 2020 Let's Experience… Something… Together
Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Industry
September 21, 2020 Building Brands With Gen Z

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Industry
August 09, 2020 Social Media Trends for 2020

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

Industry
August 05, 2020 The Power of Vertical Videos

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Industry
March 30, 2020 An Inside Look at Producing Ramadan Content on Snapchat

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

Industry
March 17, 2020 Snapchat Shares Hacks For Ramadan 2020

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

Industry
February 17, 2020 Where Snap and Publishers Meet

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Content
Choueiri Group Deep Dives
February 04, 2020 How TikTok is Pushing to Attract Celebrities You Love

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

Industry
December 22, 2019 McDonald’s Recruits Through Snapchat Lens

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

Industry
October 22, 2019 Snapchat Enriches Discover Feature with Regional Video Content

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature. In the era of online streaming, content has become more diversified and region-specific. An increasing number of brands and production houses are working with streaming and social media platforms to create and […]

Industry
October 08, 2019 Anghami Partners With Snapchat To Promote Talent

Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat through which they will promote regional talent from MENA to the world. “The innovative partnership will feature Anghami’s English and Arabic music in Snapchat’s augmented reality lenses, for the first time giving Snapchat users in MENA the opportunity to […]

Industry
September 17, 2019 New 3D Camera Mode in Snapchat

Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company said that with  the new feature, Snapchatters can create Snaps that “change in perspective depending on how users view them on their phones.” “With the introduction of depth and interaction, Snaps can capture even more detail about how the […]

Industry
August 27, 2019 Snap Adds New Updates to Lens Studio

Snap Inc. has announced today Lens 2.1, a new update to Lens Studio, Snap’s lens app makes it possible for anyone to build Augmented Reality (AR)  for Snapchat. Lens Studio is an open platform to all  creators, advertisers, designers and others.  “This means that partners and advertisers may use Lens Studio to create Lenses that […]

Industry
July 24, 2019 Snapchat Attracts 13 Million New Daily Users

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks. It’s a significant boost in traffic that has renewed the company’s credibility with advertisers, who are starting to pile into the platform. On Tuesday, Snapchat shared its second-quarter results, reporting […]

Industry
June 21, 2019 Are Your Stories Actually Worth The Time?

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your phone, and your scrolling thumb takes over, zooming through Instagram and going down the proverbial rabbit hole of everything from videos of your best friend’s Miami vacation to soul-shaking quotes about […]

Industry
April 23, 2019 Snapchat Commercials: They Are Here To Stay

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively run on premium partner content called Snapchat Shows. According to the company, TV networks and entertainment studios are reimagining popular series for Snapchat, with shows across entertainment, sport, food […]

Industry
April 21, 2019 Snapchat Ramadan Case Studies

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

Industry
March 16, 2019 Why it’s time for a Snapchat and Instagram refresher

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s population on Instagram, there’s no mistaking that your audience likely lives online. Recent updates to Snapchat and Instagram have added even more opportunities to diversify your content offerings and interaction points […]

Industry
July 22, 2018 This move just made it easier for Snapchat to get on the media plan

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Industry
July 11, 2018 Move over Snapchat. There’s another player bringing AR ads.

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat is working with more brands on what it calls Sponsored Snappable ads, which are augmented reality games created by brands with the same technology used in games like Pokémon Go. Snapchat […]

Industry
June 16, 2018 “Cheap prices are a great marketing tool”

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform have gone from ungodly to low, low, low. About two years ago, Snapchat was charging brands $300,000 to $500,000 to sponsor a Lens, an animated filter that transforms people’s faces in […]

Industry
June 15, 2018 Snapchat vs Instagram: who’s winning the social commerce battle?

Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12, Instagram brought shopping into Stories, the vertical-video section that was copied from Snapchat. Brands on Instagram will now be able to drop shopping bag stickers into their Stories and sell products […]

Industry
June 03, 2018 JUST IN: Snapchat appoints sales rep in Kuwait and Egypt

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake Thomas, ex-LinkedIn, as head of agency development, and Rami Saad, ex-deputy COO of DMS, as head of content. Now, it has appointed Choueiri Group’s digital arm, DMS, to act as sales […]

Industry
April 18, 2018 Who’s the latest to launch a content creator program?

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online studios and trainings to help creators with equipment, advice, etc. Now, Snap has extended the capabilities of its ‘Lens Studio,’ which was launched last year. The Lens Studio and its extended […]

Industry
February 24, 2018 Is Kylie Jenner the reason behind Snapchat losing $1.3 billion?

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. The Snapchat parent’s shares sank as much as 7.2 percent on Thursday, wiping out $1.3 billion in market value, on the heels of a tweet from Kylie Jenner, who said she doesn’t open the app anymore. […]

Industry
February 19, 2018 Which platform is taking Facebook’s Gen Z audience?

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids […]

Industry
February 06, 2018 What’s causing Snap’s shares to soar?

Image credit: Michael Nagle/Bloomberg Snap shares soared by about 20 percent today on the strength of its unexpectedly upbeat quarterly report. Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public last year. The company reported fourth-quarter results as Wall Street was looking for signs of life […]

Industry
October 15, 2017 What Snapchat’s Sponsored 3D World Lenses mean for advertisers?

Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera company (as it calls itself) announced Sponsored World Lenses, which allows users to add augmented reality (AR) elements in any picture or video captured through the app. However, the feature was […]

Industry
September 17, 2017 Al Jazeera now removed from Snapchat in KSA

In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’ tab. However, Communicate has now learned that Al Jazeera is no longer visible for Saudi users (images below). In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya […]

Industry
August 23, 2017 CNN launches exclusive show for Snapchat

Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News Arabia, CNN and Zahrat Al Khaleej. Now, CNN has unveiled a new show exclusively for the platform called “The Update”. The daily show, which runs at 6 pm ET, provides a […]

Industry
July 18, 2017 Debating Instagram vs Snapchat? Look at what your audience uses

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It was mysterious… that hard to get young adult market loved it and it played hardball with advertisers, meaning we only wanted it more. The last few months have seen Snapchat challenged […]

Industry
May 24, 2017 Snap Inc. launches Discover in MENA

Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle. The media companies that will begin publishing daily stories for Discover are Al Arabiya, Al Jazeera, […]

Industry
April 02, 2017 What the *Snap* is Facebook up to?

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing a lot of lately: stories, lenses, filters… it seems there’s no stop that Facebook won’t pull to clone Snapchat’s features. But is Facebook’s attempt at imitating all things Snapchat beginning to […]

People
March 13, 2017 Rami Saad leaves DMS for Snapchat

It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh at the helm, the company has recruited LinkedIn’s Jake Thomas as head of agency development – MENA and now DMS’ deputy chief operating officer Rami Saad as head of content, according to […]

People
February 27, 2017 LinkedIn’s Jake Thomas joins Snapchat

LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry sources. At the time of publishing, Hussein Freijieh, who is heading the regional operations, declined to comment.

Industry
September 27, 2016 Simplifying the simplest social media platform… in case you haven’t yet

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat? Snapchat is the coolest thing to happen to social in a few years – even Instagram is getting the ephemeral feeling! It’s a super interesting notion of time and documenting experience: […]

Industry
August 22, 2016 Why Instagram Stories misses the point

Given the recent passing of the great Muhammed Ali, it was nice to see Instagram pay tribute to his ‘Rope-a-Dope’ strategy with the launch of ‘Instagram Stories’ earlier this month. After spending the past two years gingerly dodging blows and watching as Snapchat aggressively overtook LinkedIn, Pinterest, and most recently Twitter in terms of its […]

Industry
September 22, 2015 Burberry uses Snapchat for pre-runway show

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The fashion brand launched “Burberry Live Show,” which featured the new collection as well as crowd-sourced video and imagery of London Fashion Week. The show aired on Snapchat Sunday, September 20, giving users a […]

Industry
November 25, 2014 Snapchat debuts new ad format with American Music Awards stream

A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung. Ad Age reported earlier this month that the mobile messaging app was discussing selling sponsorships of its live-event feeds, called “Our Story” streams. Snapchat introduced its “Our Story” […]

Industry
August 12, 2014 BuzzFeed gets $50 million investment

  BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital firm, Andreessen Horowitz. The deal values BuzzFeed at about $850 million, the New York Times reported. Chris Dixon, an Andreessen Horowitz partner, wrote in a blog post that he will join […]

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