Search Results for : Shopper Marketing

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]

Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo to bring shoppability to MENA and South Africa. The company will utilize Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. Since the launch of the partnership […]

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer. To learn more about the reasons for the changing habits in consumers and how it will impact the retail industry, Communicate sat with Sachinn J Laala and Richard Nicoll, CEO and Managing […]

WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of behavioral thinking in shopper marketing, to keep clients ahead of the transformation in retail. Since then, his work across the agency’s diverse roster has resulted in the adoption of […]

The Multi-Award winning creative director joins the management team of the independent retail consultancy and will be responsible for the creative direction of four creative teams. He will play a crucial role in leading a team of 20, towards integrating their retail, direct and shopper marketing capabilities, whilst driving the growth of Liquid as a renewed […]

Technology has already transformed the way we shop, it is believed that more people are increasingly shopping using their devices daily. That said, there has been an increase in technology at the point-of-sale and as part of overall retail operations. This means more data from the offline world.  We spoke to Liquid’s CEO Sachinn J Laala […]

Concluding a high-stakes global creative agency review that started in April this year, Ford has hired BBDO as its lead global brand creative agency. It will still keep WPP for significant pieces of the business, including media planning and buying, shopper marketing and CRM. WPP will also retain Ford’s multicultural and so-called “tier 2” dealer […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business. That business alone accounts for […]

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Effective July 1, Leo Burnett MEA’s experiential and shopper marketing division ARC will function as an independent agency, serving all Publicis Communications agencies in the region. The move follows the global restructure of Publicis Groupe, which Raja Trad spoke about earlier this year. Raja Sowan, currently regional director of retail engagement practice at ARC, will […]

Earlier this year, Samir Ayoub left his home of the past 17 years. He will stay on as the delegate of the board until July, while chief client officer and Mindshare veteran Ravi Rao will take his place. Rao says he will build on Ayoub’s foundations, but it will also be a challenging journey, “because […]

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners – the network today unveiled plans for its new global corporate identity. The new brand identity has been created to reflect the positioning of MullenLowe Group as a […]

Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as a digital and social driven shopper marketing agency in the region. “Retail today […]

In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers” that featured Amine Issa, PhD in biomedical engineering at non-profit medical group Mayo Clinic Everest research. In October, Omnicom Media Group (OMG)’s media and communication agency, PHD, organized […]

  In the first of its POY talks series, Product of the Year (POY), an independent awards program recognizing consumer-voted goods across 42 countries worldwide, held a panel discussion last week at Dubai’s MAKE Business Hub, titled: “Getting under the skin of shoppers”. The discussion revolved around future-shaping trends in shopper marketing research, intertwining technology, […]

As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their consumers. This has led to technological developments in the world of mystery shopping that are starting to radically alter the way businesses handle market research. In the last few years, there […]

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]