Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present […]
The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even more important is for this content o be searchable and visible. Enter SEO and SEM. Although search engine optimization (SEO) and search engine marketing (SEM) have been around for a long […]
By Fernando Angulo, Global speaker, SEMrush.com Since childhood, I have been fascinated by aviation. Growing up it was exciting to follow stories about the planes, the pilots and the science of flight that rapidly developed and diversified into fixed wing and rotary types as well as the evolution of propeller and later jet power. Which […]
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It’s natural for brands to want to publish content on their own website but it is relatively more effective to spread the brand message on other websites within the same category. Established domains have a strong authority and require less time and effort on the marketer’s part to rank on the first page of […]