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Search Results for : Science

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Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
man
People
February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
man
People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
man
Industry
January 20, 2021
The Right Message, for the Right Audience, at the Right Time and in the Right Place
man
People
January 12, 2021
Meet the Covidians
man
Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
man
People
December 23, 2020
Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
man
People
December 22, 2020
Where TikTok and Education Meet
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Choueiri Group Deep Dives
CG Updates
December 13, 2020
Dubai Media Incorporated (DMI) Renews its Media Representation Contract with Choueiri Group’s MEMS
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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People
November 15, 2020
Pivot & Be Helpful
Industry
September 14, 2020 Meet the Six Types of Gamers

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: brands now have a new potential audience group they can reach. But brands and advertisers need to first understand more […]

People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Industry
July 13, 2020 How to Keep Users on Your App?

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to overcome this challenge. According to former product leader at Facebook, SC Moatti, “to build products that people love, you have to build products that are […]

Industry
June 29, 2020 A Multisensory Brand Expression

Mastercard has been shaking things up, first in 2016 by releasing its first new logo in two decades, and then in 2019 with the launch of its sonic brand – a “transaction sound” that can be heard when users check out. Beatrice Cornacchia, SVP Marketing and Communications MEA at Mastercard, sat with Communicate to explain […]

Industry
June 22, 2020 Tackling Fraud and Waste with Blockchain

Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no secret that the digital marketing ecosystem is riddled with complexities and inefficiencies. In fact, fraud and waste within digital marketing have been doubling every two years on average, and there are […]

Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

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Choueiri Group Deep Dives
Data & Measurement
December 19, 2019
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