Search Results for : Saudi Consumers

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to them. The wake-up call came when the US Environmental Protection Agency (EPA) issued a notice of violation to the company. Turns out that VW cars being sold in the US had […]

  Last year, a YouTube video called “Somewhere In America #Mipsterz” sparked furious debate over young Muslims taking too much liberty with their faith. In the video, women in colorful headscarves pranced through forests, hopscotched along curbs and ledges, and skateboarded in high heels to the backdrop of American rapper Jay- Z’s “Somewhere in America“ […]