Search Results for : Regional Advertising

7 questions with  J. Walter Thompson Beirut’s creative director, Paola Mounla 1. What are the challenges you have faced on account of being a woman? To be frank, throughout my career, I have never faced challenges based on my gender. However, the industry as a whole still objectifies women – not in the workplace but in […]

(Image: TJ Lightwala, head of Future Adaptive Specialist Teams (FAST), Mindshare MENA) Magnitt, the startup for startups, has secured almost $1 million in seed funding $560 million was invested in MENA startups in 2017, up 65% from 2016 Digital startups in the MENA region have raised more than $500 million in equity investments in 2017 According […]

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new partnership will allow advertisers to buy placements with real-time bidding. Native advertising units appear in-stream and aim to open up creative possibilities for branded article and video content distribution. “Some of […]

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could find. In 2013, Raha Moharrak became the first Saudi woman to conquer Mount Everest. In 2014, Major Mariam Al Mansouri became the first female F-16 fighter pilot in the United Arab […]

While being unemployed might lead some to despair and frustration, others find inspiration in this frustration. Clearly, Lebanese ad man Omar Boustany belongs to the latter category. After working for 14 years in the regional advertising industry, Boustany left his position as creative director at Havas Dubai a year ago, and remains unemployed till today. […]

As the regional advertising industry grows – thankfully – so do the number of ‘specialist’ agencies, positions and titles. It could be the result of the growth of specialized fields, be it digital or experiential marketing, or it could simply be the need to define roles further as advertising gets more integrated and, maybe, even […]

BPG Bates, the regional advertising, design and events and activation agency headquartered in Dubai, has been appointed by Continental, the German tire manufacturer and international automotive supplier for the MENA region. The appointment, which comes at the end of a month long pitch process involving four agencies, will see the agency develop through the line […]

  In 1968, very few people knew about Dubai. It was the year the government of Kuwait donated its old black & white TV studios to the government of Dubai. It was also the year Kuwait Television started transmission from Dubai. This new station’s managing director – the late – Riad Al Shouaibi soon realized […]

It is a constant challenge for anyone developing any piece of communication to convince people to give a portion of their time to pay attention to what is being communicated; and in this very quest, a long list of research tools and methodologies have been devised to attain insights to what people might find interesting, […]