Search Results for : Purchase Behavior

It’s every company’s dream to know the real-time location of its audience, deeply understand them and know exactly how, when and where to speak to them. Data mining companies specialize in providing brands with such information, ensuring campaigns’ cost-effectiveness by harvesting and analyzing data. However, these firms and how they operate are still not well […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced working hours and a change in lifestyle lead to varying media consumption habits and purchase behaviors. On Facebook, for instance, activity across the MENA region peaks by 15 percent as 86 percent of Facebook users celebrate Ramadan. Its users, […]

Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced business hours and unusual daily schedules, users’ media habits and purchase behaviors also undergo a massive change. Time spent on online platforms peaks during the month, which is a goldmine for […]

With a daily active user base of 76.5 percent in the MENA, Matthew Talbot, CEO, BlackBerry Messenger (BBM), is unsurprisingly confident about what the service has to offer users – and, of course, advertisers. Since its licensing deal with Indonesian media corporation Emtek, BBM has set up independent offices in Canada, Jakarta and Singapore, and […]

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile – and now, we’re again including new screens through wearables and virtual reality, resulting in a shift in consumers’ consumption habits and technology adoption. The one interesting element that governs this seismic […]

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from a binary DOS operating system to the colorful world of Windows and, today, an application-driven environment. Nowadays, most innovations focus on bridging the gap between an individual and the wider world, […]

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come up with expert theories and explanations, only to contradict each other. An equivalent situation arises in engineering and science, and is known as a circular reference, wherein a parameter is required […]

Lutz Finger, director of data sciences and data engineering at LinkedIn, and San-Francisco based entrepreneur and co-founder of social and media monitoring platform Fisheye Analytics – which was acquired by WPP’s research unit, Kantar, in December 2013 – has earned a name for himself in the small big data circles; which is why his recently […]

  Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction and recommendation engine, The Criteo Engine, after more than three years in the making. The new technology enables Criteo to decide whether to buy each ad impression based on the likelihood […]