Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
Gregg Fray, Owner of Seven Media and Seven Studios, explains why the key to a successful creative process is to always start with the end: know who you’re talking to and what your content is meant to achieve.