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Search Results for : Programmatic Buying

Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

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Choueiri Group Deep Dives
Programmatic
May 04, 2020
The Unstoppable March of Programmatic
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Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
Industry
January 29, 2020 Goodbye Cookie Monster?

Bayan Ishtaiwi, digital media manager at Vizeum, explains how Google’s phasing out of third-party cookies is going to scramble the market. There is not a single person I know that wasn’t targeted with an ad after browsing content somehow related to that ad. To the point that we often hear the words ‘creepy,’ ‘annoying,’ ‘too much,’ […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Industry
October 22, 2018 5 questions with Christos Solomi on programmatic TV

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

Industry
May 12, 2018 Concerned about brand safety? There’s a new solution

Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017. At the time, major advertisers pulled out of YouTube resulting in an estimated $750 million loss. In fact, one of the biggest advertisers, P&G only recently started advertising on the platform […]

Industry
March 11, 2018 Twitter tests integration with outside buying platforms

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect […]

Industry
May 31, 2017 Digital is disrupting everything, including this print article

By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months. Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network. But as Irwin Gotlieb of […]

Industry
May 24, 2017 Havas Group delivers new programmatic solution

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place, says the company in a statement. Dominique Delport, global managing […]

Industry
October 30, 2016 In conversation with Buzzeff.tv

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head – MEA at the agency. Tell us about the programmatic offering Programmatic business automates and streamlines the buying process from Buzzeff’s premium inventory. This enhances targeting capabilities by processing our […]

Industry
October 27, 2016 Buzzeff.tv introduces its new automated streamlined version of video ad buying

Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow  agencies and clients to access to enhance their targeting capabilities by processing audience data with minimal human input. The outstream format appears as a page break within editorial content. The content parts […]

Industry
December 10, 2015 Sizmek and Future Tech Media announce partnership for Middle East

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which aims to provide regional advertisers access to ad technology products.  Starting in January 2016, Future Tech Media will become Sizmek’s official partner across the MENA region, utilizing its open technology methodology and data intelligence to help advertisers create cross-platform […]

Industry
June 09, 2015 Dentsu Aegis Network launches media investment arm Amplifi in MENA

Dentsu Aegis Network MENA has launched a media investment and strategic partnership division called Amplifi. The purpose of Amplifi is to unite the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data at its core. The primary goal of Amplifi is to deliver maximum performance for […]

Industry
May 31, 2015 Pizza Hut calls PHD for digital deliveries

Yum Brands has appointed PHD to help its restaurant chain Pizza Hut capitalize on digital technologies and opportunities in the Middle East. Given the high levels of Internet and smartphone penetration in the region, digital has emerged as a fundamental media for all brands to employ to connect with their consumers. Omnicom Media Group’s media […]

Industry
March 31, 2015 Calculated risk

Joe Maari, director of digital strategy at OMD, on how ad blockers affect digital media and the advertising industry. I’ve been using the Adblock Plus plugin on my Firefox browser (yes, I don’t use Chrome) since it released version one, years ago. I do have a few excluded websites like Facebook and popular news and […]

Industry
March 30, 2015 House of cards

Whether in his home or his office, Elie Khouri  is known for his passion for art. He discusses one piece in particular with us – the latest addition to his collection – a huge canvas with the words “blah blah blah” in textured colors sprawled across multiple times. The piece is kind of like the […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Industry
March 14, 2015 Get with the programmatic

In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause; clubbing together, they’d form enough critical mass – at the time totaling 28 million unique users and delivery over four billion monthly impressions across 80 sites – to cement their footing […]

Industry
February 22, 2015 Effective Measure partners up with OMG and VivaKi

Last week, Communicate announced that VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Effective Measure has now released a statement saying that it has “formed a number of partnerships with media agencies in the Middle East […]

Industry
September 19, 2014 Monty Python, data and the Holy Grail of marketing

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”.  When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter […]

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