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Search Results for : Pr

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LEAD with ABG
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People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
September 08, 2020 The Great Debate of the Era

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for convenience. Communicate explores this paradox. We are often told that an increasing number of people are concerned about online privacy, afraid that their data would be used improperly or, […]

Industry
September 06, 2020 Given lemons? Make lemonade

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Industry
July 05, 2020 The Truth About Programmatic

Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and how they interact, the issues that this growing industry faces – from ad fraud to the phasing out of the third-party cookie – and what the future has in […]

Industry
June 22, 2020 Tackling Fraud and Waste with Blockchain

Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no secret that the digital marketing ecosystem is riddled with complexities and inefficiencies. In fact, fraud and waste within digital marketing have been doubling every two years on average, and there are […]

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Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
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Choueiri Group Deep Dives
Programmatic
June 10, 2020
The Cold, Hard Truth
Industry
June 08, 2020 Connecting the Dots

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

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Choueiri Group Deep Dives
Programmatic
May 17, 2020
Accelerating Publishers’ Transformation
Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

Industry
April 13, 2020 Are Contextual Advertisements Effective?

Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness of contextual advertising. The study involved an experiment with 60 participants from the US, UK, and Japan. They were given six articles on different topics, each of which featured three […]

Industry
May 14, 2019 A New Chapter In 1st Price Auction and Bid Shading

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]

Industry
May 12, 2019 Programmatic and Branding

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display to use in programmatic.   This is the last video of the series about programmatic advertisement is published in partnership with Gamned.

Industry
May 05, 2019 What Is Internalization?

Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or Outsourced ? This video walks us through understanding the internalization for brands that have the resources to recruit and train for programmatic advertising.   This series about programmatic advertisement is published […]

Industry
April 28, 2019 Role Of Media Trader In Programmatic Advertising

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the company’s digital objectives. The trader uses Real-Time Bidding (RTB) to buy the advertising space. The trader is in charge of optimizing on an hourly/daily basis the campaigns in progress. The […]

Industry
February 12, 2019 Programmatic campaign success in 100 milliseconds

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but banner ads remain one of the best advertising channels. Programmatic (especially in retargeting) is leading the charge by enabling ad buying automation and personalized displays based on their behaviour. Tomasz Wnuk, […]

Industry
February 11, 2019 Buzzeff acquired by Teads,

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding their reach to international audiences. This is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in the UAE, signifying the importance […]

Industry
January 29, 2019 Gamned launches new programmatic consulting offer, Emerge

Programmatic media company Gamned, has launched a new offering called Emerge that combines data science and consulting to offer better insights to advertisers. Launched in 2009, Gamned expanded to the MEA region in 2016 with ex-MEC boss Yves-Michel Gabay at the helm. Just last year, it was acquired by French broadcaster TF1 Group as part […]

Industry
January 15, 2019 Will tomorrow’s marketer be an algorithm?

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]

Industry
December 19, 2018 Global ad tech company Adform opens Dubai office

Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s existing Middle East clients while seeking new business. Pawan Setpal, who has more than ten years’ experience in digital advertising and adtech will be responsible for day-to-day operations. Setpal joins Adform […]

Industry
November 27, 2018 French broadcaster TF1 acquires Gamned

TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which was founded in 2009 by Olivier Goulon and Anthony Spinasse. TF1 Group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel advertising offer. The acquisition is part […]

Industry
October 22, 2018 5 questions with Christos Solomi on programmatic TV

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Industry
August 13, 2018 This ad format delivers 5X CTR

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered at scale programmatically. The fully responsive format works across desktop, mobile and tablet screens – enabling high-impact, creative solutions. For multi-device activations, it allows buyers to enable campaigns across multiple platforms from […]

Industry
June 27, 2018 18 things you NEED to know about Google’s ad biz changes after 18 years

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google Ads, which will represent the full range of advertising capabilities offered by Google. Google Ads will have a new campaign type for small businesses. DoubleClick and Google Analytics will no longer […]

Industry
June 16, 2018 Consumers want privacy & marketers want data. Now what?

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to […]

Industry
June 16, 2018 “Cheap prices are a great marketing tool”

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform have gone from ungodly to low, low, low. About two years ago, Snapchat was charging brands $300,000 to $500,000 to sponsor a Lens, an animated filter that transforms people’s faces in […]

Industry
May 24, 2017 Havas Group delivers new programmatic solution

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place, says the company in a statement. Dominique Delport, global managing […]

Industry
May 23, 2017 Omnicom Media Group adds MENA to Pathmatics partnership

To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to the Middle East and North Africa (MENA) region. This means the group’s clients in the region will have exclusive access to Pathmatics’ display and mobile advertising intelligence to better capture market […]

Industry
April 04, 2017 Letstango.com and Zasttra.com choose C1X SOKA

C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and Zasttra.com to help them find difficult-to-source audiences directly and transparently. C1X’s platform SOKA helps merchants promote products using native and customized advertisements on its seller bidding platform to advertise, execute and […]

Industry
April 02, 2017 RIP mobile download advertising

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc It was 2008 when the mobile app download companies came into being in plenty. Every second company I knew was a mobile ad-network. I wondered what the state […]

Industry
October 27, 2016 Buzzeff.tv introduces its new automated streamlined version of video ad buying

Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow  agencies and clients to access to enhance their targeting capabilities by processing audience data with minimal human input. The outstream format appears as a page break within editorial content. The content parts […]

Industry
September 28, 2016 The native story

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context, as well as sponsored content that appears in the feed of the news blocks or in-article. This kind of ad unit doesn’t break my browsing journey and leaves me to interact […]

Industry
July 31, 2016 Data night

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation companies to offer such a solution. We caught up with the agency’s head of data science, Youmna Borghol, to learn more about everyone’s favorite not-just-buzzword, data. Can you tell […]

Industry
June 13, 2016 European trading desk Gamned expands to MEA

Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan. With offices in France, Switzerland, Benelux, Brazil and now Dubai, Gamned offers full service programmatic ad technology, with media trading, dynamic creative and a real-time insights technology platform. Based in Dubai Media City, […]

Industry
March 02, 2016 Effective Measure partners with Google to launch brand new data solution “emPower”

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership allows advertisers, agencies and trading desks to target specific audiences when purchasing inventory through DoubleClick’s DBM. After a testing period, in partnership with DoubleClick and Vivaki AOD earlier […]

Industry
February 14, 2016 On the market

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory”. Sound familiar? That’s because the company first launched in 2014 – and a lot has changed since then. Nader Bitar joined as director in August 2015, bringing with him fresh […]

Industry
January 04, 2016 Breaking it down

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are enough critiques highlighting the challenges of programmatic and its use cases. In this article, I attempt to scour through the playing field by looking at the big-picture trends of mature markets […]

Industry
November 15, 2015 Google debuts programmatic ad sales for native, mobile video

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers and can appear on websites or apps. The system will soon enable buyers to purchase an ad to run across […]

Industry
October 05, 2015 Xaxis launches Xaxis Triggers in MENA

Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital campaigns and external events. One example of this product in action can be witnessed during a change in weather: with Xaxis Triggers, a programmatic campaign can complement a current event, like weather, across […]

Industry
September 02, 2015 Yazle Media receives Series A funding

UAE-based digital media company Yazle Media has received a multi-million dollar Series A funding that will help the agency bring global video, mobile, native and premium platforms to the Middle East. The first step is a partnership with Centro to represent SiteScout, its self-serve demand-side platform (DSP), in the UAE. SiteScout already has 200 UAE-based […]

Industry
August 10, 2015 AdZouk and StackAdapt partner to distribute programmatic native advertising technologies

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new partnership will allow advertisers to buy placements with real-time bidding. Native advertising units appear in-stream and aim to open up creative possibilities for branded article and video content distribution. “Some of […]

Industry
March 14, 2015 Get with the programmatic

In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause; clubbing together, they’d form enough critical mass – at the time totaling 28 million unique users and delivery over four billion monthly impressions across 80 sites – to cement their footing […]

Industry
March 08, 2015 Programmatic platform, Xaxis, launches in MENA

Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in Dubai, Xaxis MENA will help advertisers with multi-channel, programmatic campaigns. The debut of Xaxis introduces the MENA region to a second-screen solution, Xaxis Sync, through which advertisers can sync their TV […]

Industry
February 22, 2015 Effective Measure partners up with OMG and VivaKi

Last week, Communicate announced that VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Effective Measure has now released a statement saying that it has “formed a number of partnerships with media agencies in the Middle East […]

Industry
October 07, 2014 Havas launches new Meta DSP

Yesterday, Havas announced the worldwide launch of its programmatic pure player, Affiperf that extends the boundaries of programmatic buying with the introduction of the what is touted to be the world’s first real time, agnostic system to work across multiple demand side platforms. This offers brands the opportunity to operate seamlessly across multiple demand side […]

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