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Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
January 28, 2021
All Ears On Clubhouse
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Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
Culture
January 13, 2021 Our Favorite Backgrounds to Use on Zoom Calls
Communicate picks the best zoom backgrounds to use in your next video call.
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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Choueiri Group Deep Dives
CG Updates
April 29, 2020
Enabling Brands To Win Greater Consumer Attention During These Unprecedented Times
Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Industry
November 03, 2019 Major Trends to Keep an Eye on for Digital Media in 2020

A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]

Culture
November 03, 2019 Rouge, the Color of Passion

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

Industry
April 04, 2019 Middle East advertising budget for Instagram stories

by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three travel marketers planning to spend more this year. The second biggest chunk of that advertising spend is going towards social media. According to Sojern’s State of the Industry Report which surveyed […]

Industry
July 22, 2018 This move just made it easier for Snapchat to get on the media plan

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Industry
May 07, 2017 How mobile has disrupted PR

By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day is what we are referring to when we discuss ‘mobile.’ Any service that is made available on a handheld or portable device is ‘mobile’, which encompasses all online websites, applications, and […]

Industry
February 02, 2017 Facebook gives marketers new data tools to compare to TV

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of partnerships with third-party ad tech companies, promising better quality data. Facebook said it was trying to give marketers a more accurate grasp of how ads on the social network […]

Industry
September 27, 2016 Art & craft

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

Industry
August 22, 2016 Why Instagram Stories misses the point

Given the recent passing of the great Muhammed Ali, it was nice to see Instagram pay tribute to his ‘Rope-a-Dope’ strategy with the launch of ‘Instagram Stories’ earlier this month. After spending the past two years gingerly dodging blows and watching as Snapchat aggressively overtook LinkedIn, Pinterest, and most recently Twitter in terms of its […]

Industry
August 17, 2016 Digitraction

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s next? This social frenzy has been taking a toll on us […]

Industry
June 16, 2016 Save the Internet

Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer is advertisers. They fund the “free Internet” and they are the reason we can enjoy all the content websites (Forbes, CNN, Times), the social networks (Facebook, Twitter, Instagram), search engines (horizontal […]

Industry
May 29, 2016 Get social

From humble beginnings way back in 1997 with a site called Six Degrees, social media as we know it, has come a long way. Today, it offers a variety of platforms, some of which are more popular than others. Each designed with a specific market in mind, statistics for 2016 show varied user volumes across […]

Industry
November 12, 2015 Pinterest users can now search with pictures

Pinterest introduced a feature on Monday that allows users to search for products with pictures instead of words. Dubbed visual search, the technology might make searching for that rondeau pot for your kitchen a little easier. For example, a user looking at an image of a living room could zoom in on a lamp and […]

Industry
August 03, 2014 Content is still king, but context is queen

  How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform.  We all know that content is king; but there is a new queen in town, and it’s called ‘context’. We hear a lot about creative social strategy today, but not so […]

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