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Search Results for : Personalization

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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
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People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
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Industry
January 26, 2021
The Growth of Voice Search
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People
January 18, 2021
A Deeper Look at the Surging E-Gift Cards Market
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Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
Industry
October 05, 2020 The Truth About Customer Loyalty

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

People
October 05, 2020 On The D2C Conundrum
Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical brands (DNVBs) are trying to go retail. Is it a case of the grass is always greener on the other side or are there concrete opportunities to be captured?
People
September 28, 2020 Data Drives the World

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Industry
September 22, 2020 What Will The Future Shopper Look Like?

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Industry
August 16, 2020 How to Tell Effective Stories Through E-Commerce Today

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

Industry
August 09, 2020 Social Media Trends for 2020

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

Industry
July 19, 2020 The Era of New-Age Marketing

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Industry
July 08, 2020 RIP the IDFA

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

Industry
July 06, 2020 How Digital Marketing Transformation Can Help CPG Brands in MENA

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership with MCN Mediabrands and announced last week, can facilitate digital marketing transformation.    Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to […]

Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Culture
May 25, 2020 A New Culture

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of company culture and their five key work-from-home learnings. 1. Work-life balance: Start your day with the right intentions Achrafe Mami:  When I initially started working from home, I was determined to […]

Industry
April 22, 2020 Creativity in Less than 60 Seconds

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

Programmatic
Choueiri Group Deep Dives
April 09, 2020 A Rich Programmatic Future
Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.
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Choueiri Group Deep Dives
Data & Measurement
December 19, 2019
The Power Is in the Detail
Industry
August 15, 2019 WARC 2019 Effective Innovation Report

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report itself includes opinions from judges who highlights the ideas that have transformed a business or disrupted category conventions and delivered major results. The WARC awards feature some of the marketing industry’s […]

Industry
January 03, 2018 Omnichannel personalization: why and how to get it right

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their favorite stores where salespeople who knew their habits and preferences well would guide them accordingly. Consumers are nowadays connected and brands have become global. They expect personalized relationships with their favorite […]

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