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Search Results for : Online Video

man
Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
man
Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
Industry
January 06, 2021
How to Navigate Video and TV in 2021
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
man
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Programmatic
Choueiri Group Deep Dives
April 09, 2020 A Rich Programmatic Future
Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.
Industry
March 01, 2020 Highlights From WARC Global Ad Trends Report 2020

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]

man
Choueiri Group Deep Dives
Content
February 03, 2020
Influencers, Celebrities and Content: A Powerful Marketing Mix
Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Industry
September 30, 2019 Saudi Tourism Trends To Be Analyzed At MEPRA Majlis In Riyadh

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

Industry
September 17, 2019 Online Video To Reach 100 Minutes A Day in 2021

In its fifth edition, Zenith’s Online Video Forecasts 2019  report, it is forecasted that the average person will spend 100 minutes each day watching online video in 2021, which is up from 84 minutes this year, In other words, that’s the equivalent of watching 25 continuous days of video in 2021. “The amount of time people […]

People
August 15, 2019 How To Reinvent A Well Known Brand

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions without losing the essence of […]

Industry
June 09, 2019 Internet Ad Formats Are Increasing

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced growth and will continuously keep growing, thereby becoming the most frequented advertisement format for Global Media by 2020.  The expected rise in spend on internet ad formats is charted […]

Industry
March 31, 2019 8 key takeaways from Zenith’s latest Advertising Expenditure Forecasts

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Industry
July 23, 2018 Consumers looking for education as AI infiltrates our world

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report. The report highlights that 61% of all those surveyed believe the responsibility for educating the public about AI should be shared. The report, ‘Artificial Intelligence & Communications, The Fads. The Fears. […]

Industry
July 17, 2018 Online video viewing to exceed this much in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the average person spending 105 minutes a day […]

Industry
July 10, 2018 4 things to consider before starting with live video on Facebook

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using the feature to connect with their followers in an authentic, real-time setting. As with any new feature, it’s important for social media pros to consider how it fits into their content […]

Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Industry
May 31, 2018 TV or Digital: Who’s the king in Ramadan?

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]

Industry
May 15, 2018 Who’s leading the OTT space in MENA? No, it’s not Netflix or Amazon Prime

Demand for online video content around the world and in the region is growing with OTT players competing with traditional TV for a market potentially worth $1 billion by 2020, according to ATKearney. A recent report by GlobalWebIndex (GWI) shows that 31% of total TV viewing is spent on online TV in the MEA region. […]

Industry
September 10, 2017 Everything you need to know about online video

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

Industry
November 11, 2014 Pyramid scheme

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, […]

Industry
November 03, 2014 How Mangomolo is applying the YouTube model in the region (or not)

  Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was picked among 25 companies to exhibit for free at the upcoming Web Summit, which will take place in Dublin tomorrow. It is a great feat for a young venture that Sabbagh […]

Industry
October 26, 2014 Rovio Entertainment and YouTube announce partnership

In a press statement late last week, Angry Bird creator Rovio Entertainment and YouTube announced their partnership to integrate The Slow Mo Guys of YouTube fame into RETRY, a new game launched by Rovio last week. “RETRY is a tribute to the challenging old school games of the 8-bit era wherein the players pilot their planes through side-scrolling levels […]

Industry
October 02, 2014 Fashion on demand

  Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the fate of a new season’s collection is decided in a matter of hours on social media – traditional marketing is just not enough. Digital content marketing, especially supported by a video […]

Industry
September 11, 2014 Demand on video

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]

Industry
July 03, 2014 Game changer

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative and executional challenges it now faces. A few years ago, the focus would have been on big budget TV executions that blew you away. Not anymore. Take Nike, which ignored all […]

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