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WARC Report shows Record Growth in Global Advertising Market Industry
December 06, 2021 WARC Report shows Record Growth in Global Advertising Market
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon, accounting for more than half of the market.
DMS Wins Exclusive Media Representation Across MENA for Leading Video Streaming Player Viu
Choueiri Group Deep Dives
CG Updates
October 26, 2021
DMS Wins Exclusive Media Representation Across MENA for Leading Video Streaming Player Viu
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Industry
October 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
TikTok Tops Ad Equity Charts for Second Year
Industry
September 12, 2021
TikTok Tops Ad Equity Charts for Second Year
The Future Is Addressable
People
July 25, 2021
The Future Is Addressable
What Does The Post-Pandemic Sports Fan Look Like?
Industry
May 27, 2021
What Does The Post-Pandemic Sports Fan Look Like?
COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits
Industry
April 29, 2021
COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
The Changes Happening In B2B Marketing
Industry
February 10, 2021
The Changes Happening In B2B Marketing
How to Navigate Video and TV in 2021
Industry
January 06, 2021
How to Navigate Video and TV in 2021
Ketchum's Social Media & Influencer Marketing Trends 2021
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
Kantar's Predictions For Media in 2021
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
How Long Will it Take for the Global Ad Market to Recover?
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Global Ad Spend Forecasted to Fall Due to Covid-19 Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]
Understanding the Anatomy of Effective Marketing In MENA Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA
WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.
A Rich Programmatic Future Programmatic
Choueiri Group Deep Dives
April 09, 2020 A Rich Programmatic Future
Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.
Highlights From WARC Global Ad Trends Report 2020 Industry
March 01, 2020 Highlights From WARC Global Ad Trends Report 2020

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]
Influencers, Celebrities and Content: A Powerful Marketing Mix
Choueiri Group Deep Dives
Content
February 03, 2020
Influencers, Celebrities and Content: A Powerful Marketing Mix
TikTok for Business Reveals Key Insights Into Culture Drivers in 2022
Industry
February 25, 2022
TikTok for Business Reveals Key Insights Into Culture Drivers in 2022
AIG Launches Local Video Entertainment Platform - Uplive
Industry
December 27, 2021
AIG Launches Local Video Entertainment Platform - Uplive
Agencies give thumbs up to YouTube Red Industry
November 02, 2015 Agencies give thumbs up to YouTube Red

A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21. Costing $9.99 per month, YouTube Red provides subscribers with access to all YouTube videos without ads, as well as original content featuring prominent vloggers such as PewDiePie, Lilly Singh and Joey […]