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Search Results for : Online Research

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People
January 20, 2021
The Effects of the Pandemic on Customer-Brand Interactions
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Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
Industry
January 18, 2018 Is digital the only way to connect with MENA consumers?

Global market research company YouGov believes that the only way to create an effective dialogue with consumers in the MENA region is through digital. As its mobile survey participation climbs to 61 percent in the Arab world, YouGov is making its research operations in the MENA purely digital. The company says that this decision falls […]

Industry
November 11, 2014 Will Unilever’s higher online standards jeopardize industry effort?

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]

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