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Search Results for : On Demand

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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
Industry
September 16, 2020 The Rise of Video Streaming In MENA

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

man
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Industry
July 27, 2019 Over-The-Top Services Demand A Next Level Ad Experience

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their higher revenue-generating subscription video on demand (SVOD) products. As a result, they don’t feel the necessity to innovate around advertising. By failing to think outside the video-advertising box, though, they’re missing […]

Industry
April 28, 2019 Starz Play $125 Million Strategy

Starz Play achieved its multi million dollar vision by understanding what their customers wanted. Their niche of YouTube generation, that they targeted in MENA helped create a strategy unlike other similar providers. They provided paying streaming subscription as part of their mobile bill, empowering mobile phones, broadcasting Arabic content at the same time as local […]

Industry
March 21, 2019 Agile for a volatile reality

By Danielle Jamal, communication director, Leo Burnett Agile is an achieved buzzword status; a word we all currently love! A very critical component to today’s success; however, are agencies and brands equipped to embrace this methodology in order to cater for today’s rigorous demands? It’s still a hit or miss! Agencies have acknowledged the importance […]

Industry
January 29, 2019 How to avoid the pitfalls of Gillette’s ‘woke’ commercial

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements. In theory, this is a positive thing, but it can go weirdly wrong: Witness the gulf between Nike’s inspired and risky Colin Kaepernick spot and Gillette’s tone-deaf #metoo commercial. To avoid the […]

Industry
October 22, 2018 5 questions with Christos Solomi on programmatic TV

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

Industry
October 05, 2018 ‘QMR’ and ‘Entergagement’: buzzwords or marketing techniques?

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new […]

Industry
August 01, 2018 Video ad safety: an achievement or a choice?

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years with an emphasis on Video content. Setting a goal for video safety is a challenge for marketers who want to strike a balance between editorially controlled and user-generated content, especially with […]

Industry
July 08, 2018 “It is unfair to say that digital is completely replacing TV”

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

People
August 08, 2017 Why TV (as we know it) is dead

Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform media and entertainment group. With turbulent market conditions and various reports suggesting decreasing ad spends, we caught up with Hayek to hear his thoughts on what’s going on at the largest […]

Industry
November 02, 2016 Now you see me

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity have fueled the continued acceleration of video usage and, therefore, its importance to advertisers. Recognizing a shift in user behavior – and video as revenue potential – the big TV companies […]

People
February 14, 2016 Alex Saber’s outlook for 2016

Alex Saber, Chairman, SMG MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Better ad quality controls for advertisers. It is no secret that there a lot of hiccups when it comes to […]

Industry
January 26, 2016 OSN unveils 6 new channels offering exclusive content

OSN is set to launch six new channels in HD in the next two months. The channels include OSN Yahala Cinema HD, OSN Movies Family HD, OSN First HD Home of HBO and H2 HD, and promise to deliver “nowhere else” content. Five of the new channels will be launched on February 1 with other […]

Industry
November 16, 2015 OSN signs long-term output agreement with Warner Bros. International Television Distribution

Pay-TV network OSN has signed an exclusive output agreement with Warner Bros. International Television Distribution for first and exclusive access to its premium content for the MENA region. The long-term agreement has been extended till 2020. This means, OSN subscribers will have continued first and exclusive access to Warner Bros.’ breadth of movies in the […]

Industry
September 30, 2015 Ad Age imagines a world without ads

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair with a thick book on his lap; there’s a roaring fireplace to his right, a teapot on a table to his left. “And now we’re reading from the dictionary,” he declares […]

Industry
August 18, 2015 Vuclip partners with World Wrestling Entertainment

Vuclip, mobile video on demand [VOD] service for emerging markets, has announced a partnership with the World Wrestling Entertainment (WWE) Ltd. to provide WWE fans with video clips on their mobile phones. Through this partnership, Vuclip will make available WWE’s video clips in India, Africa, Middle East and South East Asia. Via this arrangement, WWE […]

Industry
July 30, 2015 Vuclip partners with Ooredoo Kuwait

Vuclip, premium mobile video on demand service for emerging markets, announces a new strategic partnership with Ooredoo Kuwait, telecommunications service provider. Ooredoo Kuwait and Vuclip will provide premium mobile video on demand service. Using Vuclip’s Dynamic Adaptive Transcoding Technology, Ooredoo Kuwait will offer millions of viewers the opportunity to enjoy unbuffered videos, optimized for network variability, across all mobile devices. This […]

Industry
March 08, 2015 Vuclip and Verimatrix bring secure mobile video to emerging markets

Vuclip, a mobile video on demand (VOD) service, and Verimatrix, a specialist in securing and enhancing revenue for global video services, partner to provide secure video services to emerging markets. While, premium mobile videos are popular among emerging market consumers, the partnership also aims to prevent content leaks and media theft. While these consumers tend to prefer low-cost […]

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