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Search Results for : On Demand

Starzplay Launches New Sports Offering
Industry
August 11, 2022
Starzplay Launches New Sports Offering
Like Digital & Partners Announces Leadership Appointments
People
August 04, 2022
Like Digital & Partners Announces Leadership Appointments
Abu Dhabi Media Appoints Starzplay as the Exclusive Partner for Advertising Sales
Industry
June 23, 2022
Abu Dhabi Media Appoints Starzplay as the Exclusive Partner for Advertising Sales
How to Effectively Cater to the Middle East’s Evolving Netizens
Industry
February 15, 2022
How to Effectively Cater to the Middle East’s Evolving Netizens
Demand for Local Content Surges in Saudi Arabia
Industry
February 01, 2022
Demand for Local Content Surges in Saudi Arabia
DMS Wins Exclusive Media Representation Across MENA for Leading Video Streaming Player Viu
Choueiri Group Deep Dives
CG Updates
October 26, 2021
DMS Wins Exclusive Media Representation Across MENA for Leading Video Streaming Player Viu
Yas Island Is Grooving
Industry
August 24, 2021
Yas Island Is Grooving
Have More Marketers Adopted CTV Into Their Advertising Mix?
Industry
July 12, 2021
Have More Marketers Adopted CTV Into Their Advertising Mix?
Is The Use Of High-Tech Enough To Create A Successful Advertising Campaign Today?
People
July 07, 2021
Is The Use Of High-Tech Enough To Create A Successful Advertising Campaign Today?
PHD Named Media Network of the Festival at Cannes Lions Awards 2020 & 2021
Industry
June 24, 2021
PHD Named Media Network of the Festival at Cannes Lions Awards 2020 & 2021
Crowd Analyzers' New Report Highlights the State of Social Media in MENA
Industry
May 16, 2021
Crowd Analyzers' New Report Highlights the State of Social Media in MENA
OSN's Rolla Karam:
People
March 08, 2021
OSN's Rolla Karam: "It’s A Channel Created For The Women Of The Region, By Women From The Region."
The Acceleration From an Unexpected Slowdown
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
The Rise of Video Streaming In MENA Industry
September 16, 2020 The Rise of Video Streaming In MENA

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]
It’s All in the Story
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Media Trends to Watch in 2020 and Beyond Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]
Over-The-Top Services Demand A Next Level Ad Experience Industry
July 27, 2019 Over-The-Top Services Demand A Next Level Ad Experience

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their higher revenue-generating subscription video on demand (SVOD) products. As a result, they don’t feel the necessity to innovate around advertising. By failing to think outside the video-advertising box, though, they’re missing […]
Starz Play $125 Million Strategy Industry
April 28, 2019 Starz Play $125 Million Strategy
Starz Play achieved its multi million dollar vision by understanding what their customers wanted.
Agile for a volatile reality Industry
March 21, 2019 Agile for a volatile reality

By Danielle Jamal, communication director, Leo Burnett Agile is an achieved buzzword status; a word we all currently love! A very critical component to today’s success; however, are agencies and brands equipped to embrace this methodology in order to cater for today’s rigorous demands? It’s still a hit or miss! Agencies have acknowledged the importance […]
How to avoid the pitfalls of Gillette’s ‘woke’ commercial Industry
January 29, 2019 How to avoid the pitfalls of Gillette’s ‘woke’ commercial

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements. In theory, this is a positive thing, but it can go weirdly wrong: Witness the gulf between Nike’s inspired and risky Colin Kaepernick spot and Gillette’s tone-deaf #metoo commercial. To avoid the […]
Vuclip and Verimatrix bring secure mobile video to emerging markets Industry
March 08, 2015 Vuclip and Verimatrix bring secure mobile video to emerging markets

Vuclip, a mobile video on demand (VOD) service, and Verimatrix, a specialist in securing and enhancing revenue for global video services, partner to provide secure video services to emerging markets. While, premium mobile videos are popular among emerging market consumers, the partnership also aims to prevent content leaks and media theft. While these consumers tend to prefer low-cost […]