Search Results for : Novo

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the new network deepens its presence in Australia, Canada, China, Germany, India, Italy, MENA, Mexico, Poland, Russia, Singapore and Spain, as well as other markets around the world. The change comes as […]

Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo Burnett will provide strategic support to Lenovo’s team while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives. Claire Carter, marketing director MEA at Lenovo says in a […]

Following a multi-agency pitch, Dubai-based digital marketing agency Netizency has won the social media business of Lenovo’s PC and Smart Devices business across the Middle East and North Africa region. The agreement with Netizency will cover strategy development, content creation and reporting for Lenovo’s business across the region, with the objective of building awareness and […]

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his personal career growth,” according to industry sources. Abou Saab has spent most of his career at the agency across its offices, including the UAE, KSA, Iraq, Bahrain and Qatar. During his […]

Elan Media, the media arm of Elan Group, has expanded its media representation of Novo Cinemas to cover the UAE. Based in Dubai and Doha, Elan Media will now be the exclusive advertising partner of Novo Cinemas across all Novo territories: Qatar, Bahrain, and the UAE, representing a total of 15 different locations. Jamie Ball, […]

OSN and Gulf Film, a distributor of major studio productions and independent movies sign a six-year exclusive partnership through 2021 for premium film content. Marking a regional first, the partnership is underlined by OSN’s acquisition of the entire transaction window building exclusivity for the first-time across all platforms including over-the-top (OTT) content access available on […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Twitter fights “revenge porn” with new policy The social network is now prohibiting the posting of explicit photos or videos without the subject’s consent, in a list of new rules published in the private information […]

The General Authority for Regulating the Telecommunications Sector (TRA) has revealed statistics for the fourth quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model. […]

Bank Audi opened its latest Novo branch in Beirut Central District on December 16 to cater to the various banking needs of customers in an ultra-modern space. The new branch gives clients an easy and interactive access to banking services from 10:00am to 10:00pm, 365 days a year. In addition to Smart ATMs, which allow […]