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Search Results for : News Marketing

Industry
June 15, 2018 IHOP to IHOb: Did the marketing gimmick pay off?

Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead of P for pancakes. Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 The build-up to the announcement saw […]

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