Search Results for : New Logo

Mastercard has been shaking things up, first in 2016 by releasing its first new logo in two decades, and then in 2019 with the launch of its sonic brand – a “transaction sound” that can be heard when users check out. Beatrice Cornacchia, SVP Marketing and Communications MEA at Mastercard, sat with Communicate to explain […]

By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening its image and a Hail Mary to connect with customers. The new design—a combination of a home and heart, with the new slogan “Making Moments Matter”—got a reaction out of people, […]

In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases, stand on their own. In February, it launched its “sonic brand identity,” a lyrics-less melody that gives new meaning to brand jingles. The new work has one core, 12-second […]

For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym, a modernized logotype and new graphic elements. The system is based on three core tenets: the geometry in the letterforms of the logo, the concept of micro to macro pattern repetition […]

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a few tweets that made us LOL. 1. This company that was both truthful and funny I love the way Peter Saville purged the Burberry mark of everything superfluous, like personality, style, […]

Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand’s new logo says “Burberry London England” in stark capital letters, replacing the softer, rounder font the company previously used. Riccardo Tisci, the star designer Burberry hired this year to revamp its […]

Launched in 2013, Geometry Global is a brand experience agency operating in 56 markets worldwide including Dubai, Bahrain, Beirut, KSA and Egypt. Since its launch five years ago, the agency has now unveiled a new brand reflecting the changes in the industry – and the agency – over the years and its focus on omnichannel. […]

Grey is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the Year, Grey is kicking off this monumental achievement with a global summit and the reveal of a new visual identity for the entirety of the 2017 Centennial year. Last month, 200 agency leaders from around the world came together […]

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners – the network today unveiled plans for its new global corporate identity. The new brand identity has been created to reflect the positioning of MullenLowe Group as a […]

The Google logo as we knew it came into existence 16 years ago, when Google’s founders, Larry Page and Sergey Brin, were just PhD students at Stanford University – albeit students with a small company and a big vision. Ruth Kedar, principal at Kedar Designs and the designer of the old Google logo, was a […]

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends […]