Search Results for : Native Adver

With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in exploring into uncharted territories with its latest OPPO Reno Series– a smartphone that has created a huge buzz in the Middle East for its large, uninterrupted screen with a sleek pop-up […]

Future Tech Media, an emerging market-focused digital solutions and technology business today announced the acquisition of Adzouk, a Middle East premium digital advertising network. Here are five things you need to know about Adzouk: It launched its own brand safety solution. Earlier this year, it launched 1tag Secure. The solution not only prevents brands from appearing […]

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How much is moving toward digital and is it at the expense of other channels? The media industry has been going through some tricky years, where in 2016, we saw an approximate […]

By Sourav Ganguly, chief media officer of Centric DXB There’s a very good and simple reason that ad blocking is taking off. Internet users find ads invasive, annoying and even irrelevant. While some advertisers resist ad blockers by working with publishers that block content for IP’s with blockers, others are opting to learn from it. Once […]

C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and Zasttra.com to help them find difficult-to-source audiences directly and transparently. C1X’s platform SOKA helps merchants promote products using native and customized advertisements on its seller bidding platform to advertise, execute and […]

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor last month. Using the advanced monitoring capabilities of next generation robots, the new service is the first of its kind in the region, claims the company in a press statement. “The launch of mobile advertising monitoring in Q4 2016 […]

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context, as well as sponsored content that appears in the feed of the news blocks or in-article. This kind of ad unit doesn’t break my browsing journey and leaves me to interact […]

Nawaf Felemban is a rocket scientist turned management consultant. He recently founded Arabic website, Kasra. As a rocket scientist with Raytheon, he developed advanced algorithms for Military Radars. As a management consultant with McKinsey, he advised CEOs and Ministers on education and healthcare reform. A dual citizen between Saudi Arabia and the US, he worked […]

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in […]

AdZouk, a premium MENA SSP, and StackAdapt, a native advertising technology company, are expanding their advertising solutions with the launch of a video native advertising platform in the MENA region. The duo introduced programmatic native advertising solutions in the Middle East in 2015 to allow advertisers to tap into the native advertising ecosystem to buy […]

AdZouk has launched a native content recommendation platform solely in Arabic, called “Konnect”. As a premium MENA SSP, AdZouk designed “Konnect” to provide advertisers and clients who wish to promote their content, the ability to target exclusive audiences specific to their brand via several formats that can be managed and analyzed in real time. Highlights […]

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads? Or when you’d hidden a certain tab somewhere when a parent or boss hovered over you, only to have pop-ups give you away? Enter ad blockers. Today, they are living a second life, moving on from […]

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new partnership will allow advertisers to buy placements with real-time bidding. Native advertising units appear in-stream and aim to open up creative possibilities for branded article and video content distribution. “Some of […]

It seems that the phrase “content is king” is as old as the advertising industry itself. However, there is a new player in the game and it is quickly growing to be bigger. Some might argue that if content is king, then context is god. In fact, this conversation is so contemporary that it was […]

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent reports stating that the US native advertising spend is set for a compound annual growth rate (CAGR) of 35 percent between 2013 and 2018 and reach $21 billion in 2018, dubizzle, a classifieds […]

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – […]

  Tell us a bit about Performics… Performics is a global performance-marketing agency started in 1998 in the US. Originally, we did affiliate marketing, which is selling through electronics resellers online and then we added search services in the 2000s when Google and Yahoo were coming to life in terms of the search landscape. DoubleClick […]

Joe Maari, director of digital strategy at OMD, on how ad blockers affect digital media and the advertising industry. I’ve been using the Adblock Plus plugin on my Firefox browser (yes, I don’t use Chrome) since it released version one, years ago. I do have a few excluded websites like Facebook and popular news and […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head – MEA at the agency. Tell us about the programmatic offering Programmatic business automates and streamlines the buying process from Buzzeff’s premium inventory. This enhances targeting capabilities by processing our […]

I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a beautiful typeface, expensive packaging, use of materials with a hand and heft that imply, if not guarantee, quality. My consumption is responsible and limited to need, but I enjoy a thoughtfully put-together product because in this […]

  AdZouk, a premium online advertising platform, has launched Zoukontent Discovery, which claims to be Arabia’s first and only product of its type, that serves millions of sponsored content and product recommendations on the region’s most widely-read and innovative websites and apps. According to a press statement by the company, Zoukontent Discovery is proven to […]

AdZouk, a premium online advertising platform, has announced its exclusive partnership with Shablol, a leading Arabic language web portal and safe social network for kids. AdZouk will be the sole campaign booking source for media agencies, advertisers and marketers wishing to target Shablol’s audience. Jamie Atherton, managing director says in a press statement, “We are […]

  Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s not true? Well, it isn’t. Native advertising has been around for a while now. John Deere’s The Furrow, a magazine first published way back in 1895, is one of the earliest […]

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted in the spring, but the “Oliver rant” arguably became a bona fide social-media phenomenon – and a key part of the cultural conversation – the first week of June. From the […]

  Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content and sponsored advertisements, with optimal audience engagement,” the network claims. Through, Zoukontent, advertisers provide AdZouk with creative assets in line with their brand guidelines, and the system generates a bespoke version […]

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]