Search Results for : Mobility

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]

Broadcast specialist,  markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, the report provides key details into the KSA market, to help marketers understand how to better reach their targeted audience. The research was conducted by Censuswide, […]

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

As part of the organization’s new strategic endeavors, Ian Fairey, former international business director at Yazzle Media joins Future Tech as the new general manager. He will oversee all managerial responsibilities and lead the sales, technology and product operations for the Dubai branch. With over 18 years of industry experience, Fairey joins with a wealth of […]

A blockbuster film association is seen as a significant investment from both a brand and product perspective, said Sebastien Auguin, Marketing Director at Audi Middle East to Communicate. Auguin added that with traditional advertising, the company would “never reach” such a large audience for such an extended period of time. “An important factor is the very […]

It’s every company’s dream to know the real-time location of its audience, deeply understand them and know exactly how, when and where to speak to them. Data mining companies specialize in providing brands with such information, ensuring campaigns’ cost-effectiveness by harvesting and analyzing data. However, these firms and how they operate are still not well […]

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]