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Search Results for : Mobility

man
People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
man
Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
People
October 20, 2020 Careem Goes Super

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]

Industry
August 10, 2020 5.1 Million People Listen to Podcasts Regularly in KSA

Broadcast specialist,  markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, the report provides key details into the KSA market, to help marketers understand how to better reach their targeted audience. The research was conducted by Censuswide, […]

Industry
April 02, 2020 Covid-19 has Ushered in a New Era in Crisis Communications

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

man
Choueiri Group Deep Dives
Data & Measurement
February 03, 2020
Getting to Know You
man
Facebook Hub
Masterminds
January 21, 2020
A Global First Ride-Hailing through Whatsapp with Careem
Industry
December 15, 2019 Future Tech Appoints New General Manager

As part of the organization’s new strategic endeavors, Ian Fairey, former international business director at Yazzle Media joins Future Tech as the new general manager. He will oversee all managerial responsibilities and lead the sales, technology and product operations for the Dubai branch. With over 18 years of industry experience, Fairey joins with a wealth of […]

Industry
September 03, 2019 Why Did Audi Work With Marvel Characters?

A blockbuster film association is seen as a significant investment from both a brand and product perspective, said Sebastien Auguin, Marketing Director at Audi Middle East to Communicate. Auguin added that with traditional advertising, the company would “never reach” such a large audience for such an extended period of time. “An important factor is the very […]

Industry
August 08, 2019 Data, The New Treasure Trove

It’s every company’s dream to know the real-time location of its audience, deeply understand them and know exactly how, when and where to speak to them. Data mining companies specialize in providing brands with such information, ensuring campaigns’ cost-effectiveness by harvesting and analyzing data. However, these firms and how they operate are still not well […]

Industry
June 23, 2019 The Takeaways From Cannes Lions 2019

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

Industry
May 23, 2019 Infiniti Focuses on Human Stories

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show room knowing the exact car they want,” said Karsten Jankowski, General Manager of Marketing & PR at Infiniti Middle East.  Hence, he explains that the brand uses all sort […]

Industry
August 23, 2018 Volkswagen is getting serious but not about cars

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing service and promising digital acquisitions as part of a 3.5 billion-euro ($4 billion) push into next-generation automobiles. The plan will kick off in Berlin, where the manufacturer will put 2,000 all-electric […]

Industry
April 17, 2018 PepsiCo’s plans for Expo 2020 revealed

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo in the MEASA region  In the last 167 years, Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. […]

Industry
March 03, 2018 4 things we learned at Mobile World Congress (MWC)

If there was a single conclusion to be drawn from Mobile World Congress – the wireless mobile industry’s largest annual event that was held in Barcelona last week – it’s that the smartphone makers, carriers and networks in attendance have roughly 5,000 reasons to be excited about 5G, or fifth-generation wireless system technology. “It’s really […]

Industry
February 28, 2018 From tractors to BMWs, IoT goes mobile

One can’t talk about mobile technology without, well, mobility. And as it happens, mobility was a big theme on the first day of Mobile World Congress, the mobile industry’s biggest event, held annually in Barcelona, Spain. Mike Troiano, VP of IoT at AT&T (and, yes, that is a lot of letters) breaks down where mobile […]

Industry
July 24, 2017 Havas wins Michelin’s $100 million global media business from MEC

Michelin, the worldwide mobility giant has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands, External Relations, Member of the Group […]

Industry
October 24, 2016 What GroupM Connect’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Industry
October 16, 2016 The assault on loyalty

Dorothy was right. We’re not in Kansas anymore. Sadly, we are not even over the rainbow! It’s amazing that the Wizard of Oz was so prescient, particularly when applied to a subject that has left man with many a sleepless night: loyalty. Various dictionaries define loyalty as the state or quality of being loyal to […]

Industry
February 16, 2016 Could 2016 be the year for a better career?

Many of us have a better job at the top of our resolutions for 2016. But what can you do differently this year to ensure that your job search activities bear their fruit and strike a more successful chord with employers? The answer is a lot! Here are a few tips to help you optimize […]

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