Search Results for : Mobile Gaming

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Dubzplay, a development company specialising in AAA mobile games and applications announces the launch of StyleCity, the mobile game created in the region, for the region. Within the first two days of its release, the game garnered over 200,000 downloads and topped the App store charts making it the fastest downloaded game in the UAE. […]

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. The research was conducted across 15 countries in the Middle East, and other regions. Within the Middle East, the companies looked at KSA, UAE and […]

From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away from the attention of marketers. There was no brand logo inserted in a Pac-Man or a video ad inserted in Space Invaders to continue playing. But now, with gaming making its […]

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc It was 2008 when the mobile app download companies came into being in plenty. Every second company I knew was a mobile ad-network. I wondered what the state […]

  Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission (FTC) crackdown. Google settled with the FTC for a minimum of $19 million for allegedly enabling kids to pay to download mobile apps without consent from mom or dad. The agency will “continue to be vigilant” in investigating […]

  twofour54, the commercial arm of Media Zone Authority  has announced that one of its key partners, Ubisoft, has released CSI: Hidden Crimes, the first mobile game developed in Abu Dhabi and aimed to appeal to a global audience. CSI: Hidden Crimes is a crime-solving game set in the world of CBS Television’s hit TV […]