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Search Results for : Mobile Gaming

man
People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
Industry
August 04, 2020 The Opportunities of Advertising in Games

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

man
Choueiri Group Deep Dives
Content
January 16, 2020
Addressing the Lag in the Region’s Gaming Industry
Industry
December 12, 2019 Homegrown Mobile Game Tops the Charts

Dubzplay, a development company specialising in AAA mobile games and applications announces the launch of StyleCity, the mobile game created in the region, for the region. Within the first two days of its release, the game garnered over 200,000 downloads and topped the App store charts making it the fastest downloaded game in the UAE. […]

Industry
September 25, 2019 Egypt Ranks Highest Of Smart Phone Mobile Gamers

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. The research was conducted across 15 countries in the Middle East, and other regions. Within the Middle East, the companies looked at KSA, UAE and […]

Industry
June 12, 2018 Play time: 4 reasons why brands need to get into gaming (not Candy Crush)

From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away from the attention of marketers. There was no brand logo inserted in a Pac-Man or a video ad inserted in Space Invaders to continue playing. But now, with gaming making its […]

Industry
April 02, 2017 RIP mobile download advertising

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc It was 2008 when the mobile app download companies came into being in plenty. Every second company I knew was a mobile ad-network. I wondered what the state […]

Industry
September 14, 2014 FTC snags google in $19 million mobile app settlement

  Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission (FTC) crackdown. Google settled with the FTC for a minimum of $19 million for allegedly enabling kids to pay to download mobile apps without consent from mom or dad. The agency will “continue to be vigilant” in investigating […]

Industry
June 30, 2014 Ubisoft releases its first mobile game out of Abu Dhabi

  twofour54, the commercial arm of Media Zone Authority  has announced that one of its key partners, Ubisoft, has released CSI: Hidden Crimes, the first mobile game developed in Abu Dhabi and aimed to appeal to a global audience. CSI: Hidden Crimes is a crime-solving game set in the world of CBS Television’s hit TV […]

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