Search Results for : Mobile Games

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people throughout the Middle East and North Africa about mobile usage during the Ramadan season. Respondents typically aged from 25 to 44 years. The key highlights of the survey are as follows […]

Dubzplay, a development company specialising in AAA mobile games and applications announces the launch of StyleCity, the mobile game created in the region, for the region. Within the first two days of its release, the game garnered over 200,000 downloads and topped the App store charts making it the fastest downloaded game in the UAE. […]

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. The research was conducted across 15 countries in the Middle East, and other regions. Within the Middle East, the companies looked at KSA, UAE and […]

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new […]

From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away from the attention of marketers. There was no brand logo inserted in a Pac-Man or a video ad inserted in Space Invaders to continue playing. But now, with gaming making its […]

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

By Stefanie Fernandez, head of sales solutions at LinkedIn MENA Sales and marketing alignment is becoming increasingly widespread as a business objective. There is a growing focus on sharing between the two departments – sharing knowledge, sharing resources, sharing credit. But one of the key questions, from an operational standpoint, is whether sales and marketing […]

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with multiple creative agencies building their digital offering. TBWA\RAAD, for example, has its own data department and manages digital and social for clients including Nissan. In fact, the agency’s CEO, […]

5 mins with Yann Fourneau, vice-president of sales & marketing SEMEA, Russia & LATAM People usually know Gameloft only for creating mobile games. What can you do in terms of advertising? What are the different formats? Gameloft has actually been ranked world’s number 1 mobile game developer in downloads by App Annie for the second year […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Nintendo finally aims for mobile games Nintendo is bringing its games to smartphones, tablets and personal computers after it announced a joint collaboration with Japanese mobile game company DeNa. So far, Nintendo characters such as […]

  twofour54, the commercial arm of Media Zone Authority  has announced that one of its key partners, Ubisoft, has released CSI: Hidden Crimes, the first mobile game developed in Abu Dhabi and aimed to appeal to a global audience. CSI: Hidden Crimes is a crime-solving game set in the world of CBS Television’s hit TV […]