Search Results for : Middle East Media Services

In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, Middle East Media Services (MEMS) present the latest data findings from their partners Dubai Media Incorporated (DMI). The findings depict, how online news readership, amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and EMARATALYOUM.COM. Registering massive increases in both the number of unique users as well as page views, DMI ‘s market-leading online Arabic dailies represent an unrivaled opportunity for brands seeking higher returns on their advertising investments.

In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.