Search Results for : Michael Nederlof

According to a statement by the company, Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017 to pursue a new opportunity within the network outside of the region. Nederlof will continue in his current role as CEO until then, and his replacement will […]

Dentsu Aegis Network today announced the acquisition of gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis MENA will add a B2B offering to its product porfolio in the region. Globally, Dentsu Aegis’ B2B media agency Interprise, which was launched earlier this year, will be integrated into […]

Dentsu Aegis Network MENA has launched a media investment and strategic partnership division called Amplifi. The purpose of Amplifi is to unite the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data at its core. The primary goal of Amplifi is to deliver maximum performance for […]

Dentsu Aegis Network has announced a new partnership with International Communications Agency (ICA) in Iran. The two agencies began working together in January 2015 and have now officially formed their first partnership, Carat-ICA. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu […]

  Global communications network Dentsu Aegis Network has announced the launch of Vizeum, a media buying agency, and the network’s fifth agency brand part of Aegis Media, in the MENA region. The launch extends Vizeum’s products and services to 60 offices in 41 countries, its Middle East client roster already including Total, Hitachi, Pegasus Airlines and […]