Search Results for : Media Research

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his most recent role in 2016. Who better than a former data analyst and statistician to now lead the ROI agency as its global brand president? We caught up with Bonori to […]

Ziad Issa, Ipsos Connect MENA’s vice-president of media research, on why print isn’t dead…just yet We are undeniably living in an era when digital and social platforms are our primary form of news from around the world. Unsurprisingly then, they have made a dent in traditional newspaper readership – or so you would imagine. With […]

Earlier this year, Samir Ayoub left his home of the past 17 years.

WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to lead the regional office.