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Search Results for : Media Buying

man
Industry
February 04, 2021
The State of In-Housing
CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
People
June 14, 2020 No, Your Next CMO Won’t Be a Robot

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

man
Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

Industry
September 29, 2019 How Acquiring 1st Party Data Helps

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad copy. It is something called PII data, which most of us in agencies do not really deal with; as agencies almost exclusively deal with 3rd party cookie data. PII or Personally […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Industry
October 22, 2018 5 questions with Christos Solomi on programmatic TV

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Industry
September 10, 2018 Netizency now serving wagamama

Dubai-based digital marketing agency Netizency has added wagamama, the chain of Japanese-inspired restaurants in the UAE, to its menu of clients. In the UAE, wagamama is managed by RMAL Hospitality, a restaurant and hotel development business with a portfolio of international restaurant chains like Trader Vic’s, Marco Pierre White restaurants, and others. Netizency will start […]

Industry
August 10, 2018 Mars consolidates global media planning and buying with MediaCom

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. In 2014, Mars consolidated media planning […]

Industry
July 12, 2018 MediaCom scores another global win

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

Industry
June 20, 2018 5 ways TV advertising is getting a new life thanks to AT&T and Time Warner

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Industry
May 01, 2018 How far along are we on the road to brand safety?

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

Industry
April 08, 2018 Netizency signs on new real estate client

(L to R: Walid Sanjad, social media manager at Netizency; Vanessa Karlsson, digital and PR manager at Imkan; Tamara Habib, business director at Netizency; Michael Maksoudian, managing partner at Netizency; and Carine Neill, head of marketing at Imkan) Netizency has been appointed to manage social media for Imkan, an Abu-Dhabi based real estate developer with research […]

Industry
March 05, 2018 WPP’s stocks saw the worst plunge in almost two decades. Then, why are experts saying ‘Don’t Panic’?

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably be questions over whether the holding company model is irreparably broken. It isn’t. On Thursday’s earnings call, WPP CEO Martin Sorrell said 2017 was “not a pretty year” for the company […]

Industry
March 04, 2018 P&G sees better attitude among big digital players. Then why is it still cutting spends?

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, chief brand officer Marc Pritchard said in a speech to the Association of National […]

Industry
March 02, 2018 Starcom Egypt wins Etisalat Misr account

Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the Etisalat Misr account. The pitch involved Starcom and four of Egypt’s top agencies. The incumbent agency represented Etisalat Misr for over 11 […]

Industry
February 04, 2018 Wix.com gets Super Bowl offer it can’t refuse

(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message from the company’s media buying agency: NBC had presented a “great offer” to buy a spot in the Super Bowl, according to Shai. It was just before 6am in Israel, where […]

Industry
June 03, 2020 Connecting Universes in a Cookieless Future

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Industry
March 25, 2018 Centrepoint partners with Anghami

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]

Industry
October 16, 2017 Kreata Global launches media arm, Correct Media

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships. Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu […]

Industry
June 30, 2015 Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]

Industry
June 11, 2015 Ooredoo Qatar appoints UM MENA for media planning and buying

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]

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