Search Results for : Media Buying

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad copy. It is something called PII data, which most of us in agencies do not really deal with; as agencies almost exclusively deal with 3rd party cookie data. PII or Personally […]

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Dubai-based digital marketing agency Netizency has added wagamama, the chain of Japanese-inspired restaurants in the UAE, to its menu of clients. In the UAE, wagamama is managed by RMAL Hospitality, a restaurant and hotel development business with a portfolio of international restaurant chains like Trader Vic’s, Marco Pierre White restaurants, and others. Netizency will start […]

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. In 2014, Mars consolidated media planning […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

(L to R: Walid Sanjad, social media manager at Netizency; Vanessa Karlsson, digital and PR manager at Imkan; Tamara Habib, business director at Netizency; Michael Maksoudian, managing partner at Netizency; and Carine Neill, head of marketing at Imkan) Netizency has been appointed to manage social media for Imkan, an Abu-Dhabi based real estate developer with research […]

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably be questions over whether the holding company model is irreparably broken. It isn’t. On Thursday’s earnings call, WPP CEO Martin Sorrell said 2017 was “not a pretty year” for the company […]

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, chief brand officer Marc Pritchard said in a speech to the Association of National […]

Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the Etisalat Misr account. The pitch involved Starcom and four of Egypt’s top agencies. The incumbent agency represented Etisalat Misr for over 11 […]

(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message from the company’s media buying agency: NBC had presented a “great offer” to buy a spot in the Super Bowl, according to Shai. It was just before 6am in Israel, where […]

Emirates NBD has retained its creative agency of seven years, FP7 while adding Leo Burnett Dubai to the roster. FP7 will manage creatives and communications across all business units, while Leo Burnett will take care of the evolving brand needs, in addition to strategic sponsorships and CSR communications. The bank has also appointed Publicis Media’s Spark […]

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships. Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu […]

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]