Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Media

man
People
March 03, 2021
Adapting Mobile Marketing For A Privacy First Future
man
People
March 02, 2021
How Connect Ads Stands Out From the Rest
man
People
March 02, 2021
Science + Emotion = Engagement
man
Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
man
Industry
March 01, 2021
The State of Content Commerce
man
Choueiri Group Deep Dives
CG Updates
March 01, 2021
DMS’ Media Partner Dailymotion Launches Powerful Video Solution At No Extra Cost For Publishers and Broadcasters
man
Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
man
Industry
February 25, 2021
The Changes In Media Consumption Around The World
man
Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
man
People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
LEAD with ABG
February 24, 2021
Nishe Consulting Appointed Auditors for UAE Media Measurement RFP Process
man
People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
man
Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
man
Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
man
People
February 22, 2021
Meet Ines Blanfuney
man
Industry
February 21, 2021
Get Your Ultimate Entertainment Experience
man
Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
man
Industry
February 21, 2021
Let's Talk About Substack
man
People
February 18, 2021
AR As the Next Step for Outdoor
man
Industry
February 18, 2021
Pay Attention to These Trends In 2021
man
Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
man
Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
man
Industry
February 10, 2021
Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
man
Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
man
Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
man
Industry
February 07, 2021
Netizency's Social Recap: January 2021 Updates
man
Industry
January 28, 2021
All Ears On Clubhouse
man
People
January 24, 2021
Why We Need to Regulate Social Media Now
man
Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
man
Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
man
Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
man
People
December 22, 2020
Where TikTok and Education Meet
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
Industry
November 08, 2020 Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million Series A investment from the Dubai Angel Investors and other individual investors.
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

Industry
October 08, 2020 Video: How to Make the Best Out of TikTok For Business

TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched last July to empower small and mid-size businesses throughout the Middle East region. Campaign structure For starters, here is how TikTok’s Ad Manager organizes campaigns and assets on the […]

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Industry
August 12, 2020 Jar of Funny Brains

“A joke is basically two things that shouldn’t fit together, but you make them fit together with a really nice twist that your brain enjoys,” says Adam Hunt, Creative Director at White Label Comedy, a creative content agency based in the UK that is powered by comedy writers. Communicate spoke with Hunt to understand what goes […]

Industry
August 09, 2020 Social Media Trends for 2020

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

Industry
July 29, 2020 Social Media Is Going Through a lot Right Now

Social Bakers, a global AI-powered social media marketing company has released the Q2 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spend and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 26.2% in Q2 but began declining by […]

Industry
July 26, 2020 More Than Half of the People on Earth Now Use Social Media

In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social and social media management firm Hootsuite indicate that a whopping 3.96 billion people use social media today – that’s, for the first time, more than 50% of the global population in absolute terms, but in fact 65% of the […]

Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Industry
July 15, 2020 A New Academy for a New Generation of Influencers

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Industry
June 24, 2020 Crazy Little thing Called Brand Love

Talkwalker, a global social listening and analytics company reveals the list of most loved brands globally as well as in the region. With the world economy experiencing a downturn, brand love can really help a brand grow and connect with the audience emotionally during this difficult time. Using Talkwalker’s enterprise social listening platform, the company […]

Industry
June 17, 2020 From the Small Screen to the Silver Screen

Saba Omaish, OSN’s Head of Marketing, explains how the MENA broadcaster challenges us on TikTok to keep our eyes peeled for the world’s best entertainment. What do you do when you have a massive list of amazing TV shows and movies to watch and only 24 hours in a day to watch them in? Keep […]

Industry
June 17, 2020 Let the Hustle Start

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]

Industry
June 07, 2020 How TikTok Engaged Users to Celebrate Ramadan’s Values

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

Industry
June 07, 2020 How Brands Celebrated Ramadan 2020 on Twitter in MENA

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

People
May 03, 2020 Now Is the Time for Travel Brands to Test TikTok

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]

Industry
April 26, 2020 Facebook’s Guide for Businesses and Brands Adapting to Ramadan in the New Reality

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities, and businesses – this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more […]

Industry
April 22, 2020 Creativity in Less than 60 Seconds

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

Industry
April 19, 2020 COVID-19 Social Conversations In MENA

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Industry
February 26, 2020 How to Communicate a Successful Merger and Acquisition

By Komal Mishra, communications specialist at Active DMC Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective and accurate communications strategy can ease some of this stress. Without it- you run the risk of rumors, perplexed brand messaging, disappointed employees and distrustful customers. Here are a few tips […]

man
Choueiri Group Deep Dives
Content
February 16, 2020
In Search for the Human Truth
Culture
January 09, 2020 Agora Images : #GoldenHour2020

According to Photography folklore, some of the best photographs are usually taken during the Golden Hour. The period of the day, just before the sun sets or after it has risen, when the light is redder and softer than usual- gives a magical touch to photographs. These 50 photographers with the #GoldenHour2020 gives that serene feeling. Agora images are a […]

Industry
December 09, 2019 Protect Your Brand From Influencer Fraud

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers play a significant role in driving consumer attention to marketing campaigns, especially millennials. According to research conducted by BPG Group in 2017, 94 percent of in-house marketeers in the UAE believe […]

Industry
November 14, 2019 What Happened At This Year’s Socialbakers’ Engage Conference

Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in Dubai today. The event brought together a variety of experts from the digital space, to deliver insights into the latest trends that are happening in the social media spectrum for the audience and how they can take advantage of […]

Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Industry
October 24, 2019 Look Out For These Eight Trends in Social Media in 2020

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020. To understand this ever-changing landscape we’re currently experiencing; Talkwalker and Hubspot have gathered industry professionals from MENA and abroad to provide, insights, analysis, and actions that will shape the future of marketing […]

Industry
September 02, 2019 A Chat With TikTok!

Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The app is believed to be popular among the younger generations who could use it to upload their content using elements such as music and effects. The app’s technology sheds a light on how the algorithm is designed to bring […]

Industry
June 11, 2019 Fortnite Emerges As A Social Media Platform For Gen Z

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]

Industry
June 10, 2019 UNHCR: Tell Individual Stories

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of refugees have forced us to look out of the box and for non-traditional ways of how we as a UN agency want to communicate,” said Omer Elnaiem, Campaign and Advocacy Officer […]

Industry
May 29, 2019 What Is It?

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during that month. Hence, they say that “SHARED by Facebook” offers brands and people an easy-to-navigate platform to help them make the most out of these moments. So what is Shared by Facebook?   […]

Industry
May 23, 2019 Infiniti Focuses on Human Stories

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show room knowing the exact car they want,” said Karsten Jankowski, General Manager of Marketing & PR at Infiniti Middle East.  Hence, he explains that the brand uses all sort […]

Industry
May 12, 2019 We’re Entering The Post-Social Era

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15 years of social media playbooks essentially vanished: “The future is private.” Indeed, in what felt like a snap from Thanos’s infinity gauntlet, Facebook is pivoting to messaging apps as the foundation […]

Industry
May 01, 2019 Facebook To Get A New Look

Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout that loses the blue. On Tuesday, Zuckerberg opened Facebook’s F8 developer conference by announcing an overhaul of the apps, including the new look for the main property. Zuckerberg also laid out […]

Industry
April 18, 2019 Artificial Intelligence Influence on Storytelling

Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during an interview with Communicate . He spoke to us about how Artificial Intelligence (AI) is moving at a pace that is 10 times faster than digital transformation. “Companies that won’t be […]

Industry
April 15, 2019 Crowd Analyzer Publishes its Annual Social Media Findings

An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of the research reveals that 90 per cent of the posts, across the studied industries, were in Arabic, compared to only 10 per cent in English. However, the majority of the users […]

Industry
April 10, 2019 How Can Marketers Satisfy the Needy Customer of the Future?

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

Industry
April 04, 2019 Seize the technology to enjoy your growth

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

Industry
March 16, 2019 Why it’s time for a Snapchat and Instagram refresher

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s population on Instagram, there’s no mistaking that your audience likely lives online. Recent updates to Snapchat and Instagram have added even more opportunities to diversify your content offerings and interaction points […]

Industry
November 28, 2018 Do marketers need to be concerned about over-saturation of social media?

By Josh Beckwith, Senior Sales Director, Middle East & Africa at Sojern Unless you’ve been hiding under a rock for the last few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and interact with their audiences. In fact, over three billion people use social media […]

Industry
November 12, 2018 Social media in 2019: Snacking, chatting & 3 other trends to look out for

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for the coming year. So far, social media has continually stepped up its game when it comes to augmented reality, influencer marketing, and video content. With that in mind, we must ask […]

Industry
November 03, 2018 7 approaches to using Instagram Stories for brands

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading toward dreams; it is now a steep mountain to climb up high. Days from being ‘slow & steady’ are geared up to be ‘fast & ready’ for people to run, change […]

Industry
November 02, 2018 8 stats & facts every social media marketer needs to know

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner – and so, of course, brands want to make the most of it by targeting audiences where they spend the most time i.e. social media. But, targeting them alone isn’t enough. […]

Industry
October 25, 2018 EXCLUSIVE: Facebook is launching a new ad format in UAE, Saudi and Jordan

Today, Facebook is launching “Ad Breaks” in the UAE, Saudi Arabia and Jordan. An Ad Break is a video advertising format that can either be a pre-roll before the video, a midroll during the video or an image ad in the player directly below the video. The feature allows publishers and creators to monetize their […]

Industry
August 02, 2018 Why tech companies are pushing users to spend LESS time online

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences ranging from data privacy, election tampering to mental health disorders. The push to address the first two issues began much before the third but this year the momentum seems to be […]

Industry
August 02, 2018 This new move is great for Facebook users. But what about advertisers?

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data on its users. On August 15, Facebook will shut down a program called “partner categories,” which gave its advertisers a way to tap directly into the largest consumer data brokers within […]

Industry
July 19, 2018 Huawei has a new ‘selfie’ phone. Is it worth (literally) dying for?

Millennials spend 1 hour every week on selfies – from clicking to editing – according to a 2017 study by design agency Now Sourcing and online eyewear retailer Frames Direct. 55 percent of social media selfies come from millennials, but Gen X follows with 24 percent and baby boomers with 9 percent. Selfies are an […]

Industry
July 13, 2018 Are you losing Twitter followers? Here’s why that’s a good thing

If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging more accounts from the service and they could see a dip in followers. The media-messaging service is focusing on locked accounts in its latest effort to clean up spam, bots and […]

Industry
February 19, 2018 Should advertising take responsibility for our health?

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising industry has a unique opportunity to regain relevance and assert its indispensable role in influencing and regulating the type of content that is funded by advertising dollars. Advertising played a crucial […]

Industry
February 19, 2018 Which platform is taking Facebook’s Gen Z audience?

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids […]

Industry
October 25, 2017 Socialbakers launches advertising performance benchmark

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country or region. “This new addition to our […]

Industry
July 18, 2017 Debating Instagram vs Snapchat? Look at what your audience uses

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It was mysterious… that hard to get young adult market loved it and it played hardball with advertisers, meaning we only wanted it more. The last few months have seen Snapchat challenged […]

Industry
June 14, 2017 The war for eyeballs

By Jared Carneson, regional director, Global Innovation Lead | Social & Innovation at FleishmanHillard Middle East Social is no longer a medium. It’s a lens through which we have re-imagined services. It has changed commerce, travel, entertainment, product development and so much more. It has shifted the power of creation from well-capitalized corporations to the crowd. […]

Industry
May 30, 2017 DDB’s head of social on the ABCs of Facebook advertising

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?” Workshop recap: Having worked on the client and agency side, Karavasilis has worked his way up the social media chain watching it change from a fun playground to a dreadful nightmare for […]

Industry
May 30, 2017 Renault’s Matic Babnik on glocal strategies

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies and local execution especially content. Workshop recap: Babnik’s talk focused on the usual behavior of global corporations tendency to focus on centralized content without always considering specifics of local markets. Local […]

Industry
May 30, 2017 How personality-based targeting can help brands

Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately creepy research at The Psychometric Centre that enables them to know a person better than even their spouse through their Facebook likes, and how brands can benefit from personality-based targeting. We […]

Industry
April 09, 2017 Top 5 strategies for real-time event social media marketing

By Hugo Crispim, head of social media, Socialbakers Using social media to promote your business events is a great opportunity to increase your brand awareness and engage with your community. However, many marketers wonder how to do it properly. We compiled five proven strategies to help you get the most out of leveraging your events […]

Industry
December 20, 2016 du warns social media users to think before sharing

75% of UAE residents have friends or followers on social media that they don’t usually interact with Of these, half of friend requests accepted by 49% of people are from strangers 22% have more than 500 friends on Facebook 46% spend more than 1-2 hours on Facebook per day 50% of respondents have a public […]

Industry
September 27, 2016 Art & craft

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

Industry
July 19, 2016 Knowing your customer is the key to success

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand processes, attract and retain more customers, and drive future growth. Understanding consumer behaviour is necessary, albeit challenging, as it not only helps in marketing your products better by increasing their visibility, […]

Industry
July 13, 2016 Ramadan on Twitter: An international conversation in numbers

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social network, sharing their most precious moments and events from the holy month with the world.   According to data released by the social network, tweets related to #Ramadan were viewed more […]

Industry
July 10, 2016 Facebook ‘most popular’ social network in UAE, survey finds

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over 5,000 UAE residents, it was revealed that the time spent on social media varied among different age groups. Younger users, aged 18-35, spend between two to six hours of their day […]

Industry
June 13, 2016 A social approach to money transfers

We’ve all seen how social media has changed the way people communicate with one another and also how they engage with brands. On an average, consumers spend around six hours a day online. Of this, 28 percent is spent on social media platforms. 70 percent of Facebook users log on daily, including 43 percent who […]

Industry
November 24, 2015 Does a brand make my identity?

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come up with expert theories and explanations, only to contradict each other. An equivalent situation arises in engineering and science, and is known as a circular reference, wherein a parameter is required […]

Industry
October 26, 2015 Now open

In March 2015, Twitter announced its plans to open an office in Dubai. The plan saw the light of day in late August, marking the Middle East’s first Twitter office. Explaining why the company chose to open its regional office this year, Benjamin Ampen, head of sales at Twitter MENA, says that Twitter has been around […]

Industry
September 17, 2015 Game of thrones

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

Industry
September 09, 2015 Instagram opens ads to businesses large and small

Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR professionals believe that Instagram is the social media platform with the greatest potential. The platform seems rather self-aware of its potential, as recent news is saturated with details of Instagram’s latest […]

Industry
September 03, 2015 Why growth hacking is the next big thing for marketing

Sir David Brailsford had a difficult challenge ahead of him. The year was 2012 and the Olympic Games were on. The team he was coaching, British Team Sky, had not won a single major cycling tournament since 1966. Far from being discouraged, Brailsford approached the task by breaking down every single thing he could think […]

Industry
September 02, 2015 What Instagram’s new formats may mean for marketers

Instagram is breaking outside the box. After years of limiting photos and videos to the square format, Instagram recently announces that people will be able to post photos and videos shot in landscape and portrait mode, aka the formats available on roughly every other major social network except Vine. The support of new formats isn’t […]

Industry
August 25, 2015 Twitter Audience Platform offers advertisers new tools

The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using measurement, targeting and creative tools through mobile apps. This product has been tested and Twitter has taken the feedback gained to expand the TPN to include the Twitter Audience Platform. Through […]

Industry
August 05, 2015 On the market with one of Facebook’s very own

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in Dubai this April. She chats with us about branded content on Facebook and how platforms like it have changed the creative approach of marketers.  Is innovation making the job of a […]

Industry
August 02, 2015 Etihad Airways appoints Cheil to global and social marketing

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new responsibilities will include driving creative and strategy across all digital and social channels, in addition to support with performance-based marketing, analytics and reporting. Digital specialists, The Barbarian Group, that work within […]

Industry
July 28, 2015 LinkedIn study shows GCC business commitment to social media campaigns

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the GCC region. The survey included responses from over 260 SMBs from 6 GCC member countries. 92 percent of respondents from these companies maintain an active presence currently on social media channels, […]

Industry
July 11, 2015 Key findings from Peter Kim’s seminar at Cannes 2015

Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution of Facebook from a university students’ platform and of YouTube that launched with a video of the San Diego Zoo, Kim implored brands to look back at the history of these […]

Industry
June 01, 2015 Etihad Airways launches exclusive Twitter account for Gold and Platinum members

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social media platform. The Etihad Premium Twitter channel provides an online touch-point for Etihad Guest Gold and Platinum members to gain access to  benefits such as privileged content, tailored news and offers, and prioritized round-the-clock service in English […]

Industry
May 21, 2015 Under the influence

Today, we hear brands talk about “social media influencers” often. Some brands see them as a way to receive coveted word-of-mouth online, while the media sees them as a way to differentiate the mass from the online niche, and marketers see them as a new conduit to distribute their message. Why? Because according to generally […]

Industry
May 19, 2015 Tipping the scale

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their audience is a tantalizing call for brands to use their power to influence and cut through the Internet noise to reach their consumers. This is probably what has given rise to […]

Industry
March 10, 2015 Facebook announces Creative Accelerator

Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries. For this accelerator, Facebook Creative Shop is currently working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey.  The goal is to develop campaigns tailored to the people and the devices they use to access […]

Industry
March 03, 2015 AccelerateME Online launches new campaign

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, acceleratemeonline.com. The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a […]

Industry
January 14, 2015 Jeera, another social platform to be launched

Yet another social platform has been launched under the name Jeera. It has been described as a “social discovery platform based on interests that enables its users to connect, communicate, and socialize with each other in groups and communities,” according to a press statement by the company. Tareq Abuissa, founder and CEO, says in the […]

Industry
January 07, 2015 Dubai Media Network (DMN) sees social media shaping FMCG landscape in GCC

UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing has been transforming the fast-moving consumer goods (FMCG) landscape in the oil-rich GCC region. Tariq Abu Samra, head of business development at DMN, says in a press statement that companies in […]

Industry
October 30, 2014 IBM and Twitter announce new partnership

In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced its partnership with Apple. The statement says that “Twitter represents the public pulse of the planet. Coupled with IBM’s industry-leading cloud-based analytics, customer engagement platforms and consulting services, together we have […]

Industry
October 20, 2014 What social media can learn from selling yachts

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a number of homes – often in different cities – and travel extensively. Pinning them down to one place or time zone does not make sense. They need to be able to […]

Industry
October 12, 2014 Publicis Groupe expands further into South Africa

  Publicis Groupe is further cementing its footprint in South Africa, having recently announced in a press statement three acquisitions that would expand the scope of its activities in the cities of Cape Town, Johannesburg, Durban and Belleville. The group has acquired brand agency BrandsRock – founded in 2009, BrandsRock offers marketing and brand strategy, […]

Industry
October 09, 2014 TINT aggregates social media hashtags for marketers

TINT’s recent collaboration with NASDAQ Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and its first expansion effort outside of North America – out of Dubai at the GITEX 2014 conference. “Our growth from Silicon Valley has been exponential; in the space […]

Industry
September 29, 2014 Western Union launches social media competition

  Money transfer company Western Union (WU) recently launched “Face of My WU”, a Facebook competition where, as its name indicates, one UAE resident will become the face of a media campaign for its recently introduced loyalty program, “My WU”. To date, more than 1500 took part in the competition. Participants were asked to upload […]

Industry
September 07, 2014 Living social

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]

Industry
August 14, 2014 Twitter changes pricing model for advertisers

  Twitter has introduced new tools for what it calls “objective-based campaigns”, offering four new ways in which advertisers can buy ads on the social media platform. Previously, ad buyers worked on a cost-per-engagement model, paying for promoted tweets only when users interacted with them – a click, reply, retweet or ‘favorite’. Now, advertisers can […]

Industry
August 12, 2014 BuzzFeed gets $50 million investment

  BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital firm, Andreessen Horowitz. The deal values BuzzFeed at about $850 million, the New York Times reported. Chris Dixon, an Andreessen Horowitz partner, wrote in a blog post that he will join […]

Industry
August 06, 2014 Skoda converts the Fabia into a hostel room

  Skoda recently conducted  a marketing campaign in Moscow, Russia effectively combining guerrilla marketing and social media. Proximity Russia and Skoda worked together to convert the Skoda Fabia into a hostel room with a double bed, pillows, wifi, and towels. The ‘hostel’ was placed at Izmaiolovo Park in Moscow. The campaign came at a time when […]

Industry
July 27, 2014 The Digital Madison Avenue

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we all know, and another life online, which so many of us are now enjoying. This new online lifestyle has attracted all sorts of people, both sane and mad, to Madison Avenue. […]

Industry
July 07, 2014 Eat, pray, socialize

  Ramadan, the most important month on the Islamic calendar, is characterized by communal iftars or special evening meals. Muslims across the globe participate in the iftars enthusiastically, spurring a spike in consumer spending during this time – especially in the food and beverage (F&B) industry. Economic studies, data analysis and experts opined that Saudi […]

Industry
May 13, 2014 Road junctions

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive business concepts in the regional entrepreneurship scene – with a “What’s Not Next” list to match. The list goes something like this: “Don’t come to me and start with, ‘I’m developing an app’. […]

Industry
May 12, 2014 Capital flaws

  The Social Network, a movie detailing the early days of peculiar, somewhat reclusive and smug Facebook founder Mark Zuckerberg, started an irrevocable trend in the startup world – a new generation of young entrepreneurs whose personas preceded any promise of a success story, or one of survival. The temptation to follow in Zuckerberg’s footsteps was too irresistible for even Evan Spiegel, the […]

Industry
December 18, 2013 Facebook rolls out Custom Audiences for small businesses

  Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that matter to them. Soon after that, the social network decided to further enhance ad buying by giving every advertiser, including small businesses, access to Custom Audiences targeting. The online marketing tool […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me