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Search Results for : Measurability

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Industry
January 06, 2021
How to Navigate Video and TV in 2021
CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
Industry
May 06, 2018 Say bye to Facebook and hello to…

Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last month Facebook chief Mark Zuckerberg appeared in front of the US Senate over the Cambridge Analytica scandal. Around the same time, users started a #DeleteFacebook movement with users deleting their account. […]

Industry
January 03, 2018 What does innovation really mean?

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

Industry
August 30, 2017 How to compete with B2C content and shine?

Ziad Rahhal, LinkedIn’s head of marketing solutions for MENA talks about how B2B campaigns need to get the attention they deserve and what B2B marketers can do differently to shine brighter than their B2C counterparts B2B marketers always have the difficult job of trying to create memorable brands with sometimes less-than-memorable products. Having a strong […]

Industry
July 24, 2017 PHD MENA signs viewability deal with DMS for Unilever

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines, a particularly important concern today. The FMCG group will receive privileged access to the Choueiri […]

Industry
July 23, 2017 Exclusive: Interview with Pierre Choueiri

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How much is moving toward digital and is it at the expense of other channels? The media industry has been going through some tricky years, where in 2016, we saw an approximate […]

Industry
July 17, 2017 Sport360 announces agreement with global digital analytics experts Moat

Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year. Accredited by the Media Rating Council (MRC) for desktop display, mobile and video, Moat, a part of the Oracle Data Cloud, provides actionable analytics in real time on multiple screens, formats […]

Industry
May 09, 2017 Omnicom Media Group extends Moat partnership to MENA

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc, is extending its international partnership with digital analytics leader Moat to the Middle East. The decision is the latest move by Omnicom Media Group […]

Culture
May 25, 2016 The right-brain renaissance

When I was 17, I was hooked on Age of Empires, a computer game in which players are taken through an immersive, multi-player journey of a village becoming a town, a town becoming a country and a country growing into an empire. In a storyline that was primarily unscripted – and somewhat akin to the […]

Industry
January 04, 2016 Raising the bar

What are the major issues with mobile advertising today? Some [mobile advertising companies] transfer what they do on desktop to mobile and that’s the start of bad mobile advertising. Ads should also be dismissible. Most ads do have a small X [option to close], but the problem with this is that users can accidentally launch […]

Industry
December 14, 2015 Hit play

YouTube held its annual Brandcast event in the UK on October 13, bringing together independent content creators and brands for a night of knowledge-sharing and musical performances, with Rita Ora bringing the event to a close on a high note. It was also a celebration of the platform’s tenth anniversary. Communicate also got a chance […]

Industry
October 04, 2015 Home improvement

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Industry
April 12, 2015 Turning point

With the advent of new marketing technologies, marketers and the SME businesses are doing absolutely everything they can to keep up with the changing times. This stands true for the average human being too. The winds of change are blowing and interesting trends are being noticed almost every day. The best example to be cited […]

Industry
November 12, 2014 Right call

  Many financial institutions no longer want to harass random people over the phone – people whose numbers they’ve picked off a vast database of names. Instead, they want to refocus their energy and spending on talking to the “right customer” – the person who is in the market for their products and can meet […]

Industry
April 25, 2019 No More Copy-Paste

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see up to 600 marketing messages across different media channels within a day according to the results of a 2018 Nielsen benchmark study on MENA media trends. This does not […]

Industry
June 04, 2015 What makes an effective video campaign?

At a recent International Advertising Bureau (IAB) video event in the UK, over 80 percent of participants said time spent with the brand – or attention – was more important than Gross Rating Points (GRPs). In case you weren’t aware, the GRP is a measure of the reach of a campaign and how often people […]

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