Search Results for : Mbc Group

Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”

Following on the update that was shared at the beginning of Ramadan- the latest research figures which spans the first 10 days of the holy month, show that MBC Group’s #Stayathome operation is still continuing to chart a remarkable, ongoing growth trajectory.

As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #Stayathome situation has resulted in the region’s leading broadcasters achieving record performance figures.

Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first two days of the holy month clearly depict, how the increase in TV viewership due to the Covid-19 #Stayathome situation has resulted in a record-breaking Ramadan 2020 performance from the region’s leading broadcasters.

Based on the recent data since the beginning of the holy month, Arabian Media Services International (AMS) witnesses the unprecedented increase in VOD viewership due to the Covid-19 #Stayathome situation. It has also resulted in a record-breaking Ramadan 2020 performance for MBC Group’s OTT platform Shahid.

Stepping into the Holy Month of Ramadan, MBC Group’s latest report sheds light on some common misconceptions, and offers an informative guide on how they can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent, MBC Group through its valuable network of TV channels can help brands improve their performance and stand apart at a cost that is both efficient and competitive.

Ramadan has always been the month that delivers the greatest impact for brands and TV advertisers across the Arab world. With the holy month just around the corner, MBC Group’s Covid-19 induced #Stayathome initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group.

While MBC Group’s #Stayathome operation continues to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment to delivering highly-innovative, premium entertainment programming, primed to meet the expectations of Arab audiences and regional advertisers alike.

After closely monitoring the evolution of the Covid-19 situation, and its precise and ongoing impact on TV Advertising, the latest weekly data findings (from March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers.

In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in the UAE. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to a substantial increase in both the broadcaster’s reach and share of audience figures during the period under review.

Launched at the onset of the Covid-19 situation, MBC Group’s #STAYATHOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the number of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.

In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.

At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.

In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.

By Vinod Krishnan Viewers are watching more content than ever before, with expectations for nearly endless content choice anytime, anywhere and on any screen. To innovate and stay ahead of viewer demands requires the adoption of technologies and solutions that accelerate content production and delivery.  Today, cloud technology has the power to fundamentally change how media […]

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

Turkey-based leading independent media representation house, SatisOfisi, recently announced its appointment as the exclusive and official local media representative office in Turkey for Choueiri Group’s  Arabian Media Services International (AMSI) – which acts  as the exclusive media representative of MBC Group – the Middle East North Africa region’s largest  entertainment and media conglomerate. Made effective  as […]