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Search Results for : Mbc Group

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People
December 17, 2020
Majid Al Ibrahim Appointed MBC GROUP Board Representative and Sam Barnett as the New CEO
man
People
December 07, 2020
Mazen Hayek Leaves MBC Group to Pursue New Opportunities
CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
CG Updates
Choueiri Group Deep Dives
May 07, 2020 MBC Group’s Ramadan 2020 – The Story Keeps Getting Better
Following on the update that was shared at the beginning of Ramadan- the latest research figures which spans the first 10 days of the holy month, show that MBC Group’s #Stayathome operation is still continuing to chart a remarkable, ongoing growth trajectory.
CG Updates
Choueiri Group Deep Dives
April 30, 2020 MBC Group’s Ramadan 2020 – A Superlative Record-Setting Season
As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #Stayathome situation has resulted in the region’s leading broadcasters achieving record performance figures.
CG Updates
Choueiri Group Deep Dives
April 28, 2020 MBC Group – Hosting a Record Breaking Ramadan Television Season
Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first two days of the holy month clearly depict, how the increase in TV viewership due to the Covid-19 #Stayathome situation has resulted in a record-breaking Ramadan 2020 performance from the region’s leading broadcasters.
CG Updates
Choueiri Group Deep Dives
April 27, 2020 Ramadan 2020 – Shahid Doubles Its Plays in MENA
Based on the recent data since the beginning of the holy month, Arabian Media Services International (AMS) witnesses the unprecedented increase in VOD viewership due to the Covid-19 #Stayathome situation. It has also resulted in a record-breaking Ramadan 2020 performance for MBC Group’s OTT platform Shahid.
CG Updates
Choueiri Group Deep Dives
April 26, 2020 Debugging TV Myths During Ramadan
Stepping into the Holy Month of Ramadan, MBC Group’s latest report sheds light on some common misconceptions, and offers an informative guide on how they can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent, MBC Group through its valuable network of TV channels can help brands improve their performance and stand apart at a cost that is both efficient and competitive.
CG Updates
Choueiri Group Deep Dives
April 23, 2020 MBC Group Anticipates Record Breaking Viewership During Ramadan
Ramadan has always been the month that delivers the greatest impact for brands and TV advertisers across the Arab world. With the holy month just around the corner, MBC Group’s Covid-19 induced #Stayathome initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group.
CG Updates
Choueiri Group Deep Dives
April 19, 2020 MBC Group Identifies the “Series” Genre To Be Popular During the Pandemic
While MBC Group’s #Stayathome operation continues to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment to delivering highly-innovative, premium entertainment programming, primed to meet the expectations of Arab audiences and regional advertisers alike.
CG Updates
Choueiri Group Deep Dives
April 15, 2020 MBC Group – Tuning into Another Week of the Ultimate in TV Entertainment
After closely monitoring the evolution of the Covid-19 situation, and its precise and ongoing impact on TV Advertising, the latest weekly data findings (from March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers.
CG Updates
Choueiri Group Deep Dives
April 12, 2020 MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in the UAE. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to a substantial increase in both the broadcaster’s reach and share of audience figures during the period under review.
CG Updates
Choueiri Group Deep Dives
April 09, 2020 Viewership Growth Increases as MBC Group’s #STAYATHOME operation continues
Launched at the onset of the Covid-19 situation, MBC Group’s #STAYATHOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the number of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.
CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
CG Updates
Choueiri Group Deep Dives
April 02, 2020 MBC Group’s #STAYATHOME Operation Registers Significant Growth
At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.
CG Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
man
Choueiri Group Deep Dives
CG Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
Industry
August 12, 2019 Up In The Cloud

By Vinod Krishnan Viewers are watching more content than ever before, with expectations for nearly endless content choice anytime, anywhere and on any screen. To innovate and stay ahead of viewer demands requires the adoption of technologies and solutions that accelerate content production and delivery.  Today, cloud technology has the power to fundamentally change how media […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Industry
July 08, 2018 “It is unfair to say that digital is completely replacing TV”

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

Industry
February 11, 2014 Choueiri Group appoints exclusive media rep for AMSI in Turkey

Turkey-based leading independent media representation house, SatisOfisi, recently announced its appointment as the exclusive and official local media representative office in Turkey for Choueiri Group’s  Arabian Media Services International (AMSI) – which acts  as the exclusive media representative of MBC Group – the Middle East North Africa region’s largest  entertainment and media conglomerate. Made effective  as […]

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