Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]
Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]
How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]
Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.
Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription growth.
By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s most influential and major media companies, signed an agreement to come together in a coalition to create a major production platform for film and television related projects in the region. This partnership, they said, will facilitate the production of […]
It has been claimed that Qatar-owned media have incited terror and death threats against a rival broadcaster over MBC’s TV drama Al Gharabeeb Al Soud (Black Crows). The series is a dramatized version of life under the Daesh rule in Syria and Iraq, therefore raising questions over whether the Doha-backed channels are standing up for […]
MBC4 and MBC MASR have officially announced jury for The X Factor 2015. Ragheb Alama, Elissa, and Donia Samir Ghanem, three names that resonate across the music and entertainment industry, have signed up as the jury to find the one singing sensation that has “The X Factor”. Ragheb Alama, who was replaced by Wael Kfoury […]